Web design agency · Surry Hills, Sydney

Web design that makes the next step obvious

A website can look good and still leave visitors unsure where to click. Tonic provides website design services in Sydney: our web designers plan the structure and content, design every page in Figma, and work beside the developers who build it, so the site you approve is the site that launches. Work includes ActronAir’s lead generation website, Rhino-Rack’s ecommerce site and O’Brien’s design system.

  • ActronAir: a customer-first website with engagement up 20% and digital lead conversions up 15% within six months
  • Rhino-Rack: an ecommerce site designed around ‘Fit My Vehicle’ search, with US add-to-carts up more than fourfold since 2023
  • Wireframes, prototypes and page designs in Figma, built by our own developers

Brands whose websites we’ve designed

  • LG
  • ActronAir
  • Rhino-Rack
  • O’Brien
  • Skin Doctors

As featured inCampaign BriefMediaweekMumbrellaAdNewsB&T

Websites we’ve designed, and what changed

Website design services in Sydney, from first sketch to launch

Our web designers plan, design and test every page with the developers who build it and the copywriters who write it.

  • Website strategy and discovery

    Goals, audiences, analytics and the current site reviewed first, so every page has a job to do.

  • Sitemaps and content structure

    Page structures and navigation that match how customers look for what you sell.

  • Wireframes and prototypes

    Clickable layouts in Figma to agree structure and journeys before visual design starts.

  • Visual website design

    Page designs that carry your brand across every template, from the homepage to the contact form.

  • Campaign and promotional pages

    Launch and promo pages designed and built to the campaign date, for brands like LG.

  • Accessibility

    Designs that meet WCAG 2.2 AA, checked for contrast, focus states and screen readers.

  • Website copy and content

    Page copy written with the design, so headings, calls to action and layouts work together.

  • Website redesigns

    Redesigns that keep the pages that rank and convert, with redirects planned before launch.

  • Design-to-build handover

    Annotated specs in Figma Dev Mode, and designers who stay through build beside our developers.

Research

What the research says about website design

Good design shows up in revenue. And with more buyers deciding on your website alone, every journey has to be clear and easy.

Why marketing teams choose our web designers

  • Designers and developers in one studio

    Our designers work beside the developers who build their work, so designs ship as intended.

  • Content and search planned in

    Copy, page structure and SEO are planned with the design, not added after it.

  • Systems, not one-off pages

    A component library in Figma keeps new pages on-brand and quicker to design.

  • Designed for conversion

    Every page has a goal and is measured after launch. ActronAir’s digital lead conversions rose 15% within six months.

How a website design project runs

  1. Discover (weeks 1–2)

    Review analytics and the current site, talk to stakeholders and agree the goals.

  2. Plan structure and content

    Sitemap, page templates and the content each page needs.

  3. Wireframe and prototype

    Clickable wireframes in Figma, reviewed with your team and tested with users.

  4. Design the pages

    High-fidelity designs for every template, on phone, tablet and desktop.

  5. Build, launch and improve

    Built by our developers, launched with redirects checked, then improved from real data.

Two Tonic team members reviewing a design on screenTonic designer working on website layouts in Figma at a desk in the Surry Hills studio

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Web design FAQs

Do you offer web design in Sydney?

Yes. Our web designers work from our Surry Hills studio in Sydney, beside the developers, copywriters and SEO specialists who work on the same sites, so design, content and build are planned together.

How is web design different from web development?

Web design decides how a site looks, reads and works: the page structure, layouts, content and journeys. Web development builds it on a platform such as WordPress or Next.js and keeps it running. We do both in one team, so the site you approve is the site that launches.

How is web design different from UI and UX design?

Web design covers a marketing or ecommerce website from structure to launch. UI and UX design goes deeper into user research and testing, often for apps and complex products. Most website projects use both, and our designers work across them.

How much does website design cost in Sydney?

Cost depends on the number of page templates, how much content needs writing, the platform and any integrations, such as a CRM or ecommerce. A redesign on a working CMS costs less than a new site with custom features. You get a fixed scope after discovery.

How long does a website design project take?

It depends on the number of templates and how quickly content and feedback come together. We set a timeline after discovery and share designs as they progress.

Can you redesign our website without losing search rankings?

Yes. Before redesigning, we map every existing URL, keep the content that ranks and converts, and plan 301 redirects for anything that moves. After launch we check Search Console for errors and fix them. Our SEO team runs the migration checks.

Do you write the website copy?

Yes. Our copywriters write page copy alongside the design, so headings, calls to action and layouts work together. For ActronAir, SEO, UX and copy were built into the new site from the start.

Which platforms do you design websites for?

We design for WordPress, Next.js, Adobe Commerce and Adobe Experience Manager, and our developers build on the same platforms. If you already have a CMS, we design within what it can do.

Do you design to accessibility standards?

Yes. We design and test against the WCAG accessibility guidelines, checking colour contrast, keyboard navigation, screen reader support and clear labels. Accessible design makes sites easier for everyone to use and helps meet legal and procurement requirements.

Do you design in Figma?

Yes. We design and prototype every page in Figma, so your team can review, comment and click through layouts before build. Developers work from the same files and components, which keeps the build true to the design.

Tell us about your project

Tell us about your current website, who it’s for and what you need it to do.

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