Web design agency · Surry Hills, Sydney
Web design that makes the next step obvious
A website can look good and still leave visitors unsure where to click. Tonic provides website design services in Sydney: our web designers plan the structure and content, design every page in Figma, and work beside the developers who build it, so the site you approve is the site that launches. Work includes ActronAir’s lead generation website, Rhino-Rack’s ecommerce site and O’Brien’s design system.
- ActronAir: a customer-first website with engagement up 20% and digital lead conversions up 15% within six months
- Rhino-Rack: an ecommerce site designed around ‘Fit My Vehicle’ search, with US add-to-carts up more than fourfold since 2023
- Wireframes, prototypes and page designs in Figma, built by our own developers
Websites we’ve designed, and what changed
ActronAir
A customer-first WordPress website that turned a brand showcase into a lead generation platform. Engagement rose 20% and digital lead conversions rose 15% within six months.
Read the case study: ActronAir →Rhino-Rack (ecommerce)
An ecommerce site designed around one question: will it fit my car? US add-to-carts are up more than fourfold since 2023.
Read the case study: Rhino-Rack (ecommerce) →O’Brien (website and design system)
A website and design system rebuilt so customers can find services and book repairs online.
Read the case study: O’Brien (website and design system) →OsteVit-D: website redesign
Clearer product categories and a side-by-side comparison page for a bone health brand.
Read the case study: OsteVit-D: website redesign →Skin Doctors (Adobe Commerce)
A premium Adobe Commerce store where shoppers find products by skin need.
Read the case study: Skin Doctors (Adobe Commerce) →Nature’s Way (Adobe Commerce)
An Adobe Commerce rebuild that organises products by health need, with a Product Selector and wellness hub.
Read the case study: Nature’s Way (Adobe Commerce) →Australian Medical Association
UX design and full-stack development for the Have the Jab Chat campaign website.
Read the case study: Australian Medical Association →
Website design services in Sydney, from first sketch to launch
Our web designers plan, design and test every page with the developers who build it and the copywriters who write it.
Website strategy and discovery
Goals, audiences, analytics and the current site reviewed first, so every page has a job to do.
Sitemaps and content structure
Page structures and navigation that match how customers look for what you sell.
Wireframes and prototypes
Clickable layouts in Figma to agree structure and journeys before visual design starts.
Visual website design
Page designs that carry your brand across every template, from the homepage to the contact form.
Campaign and promotional pages
Launch and promo pages designed and built to the campaign date, for brands like LG.
Accessibility
Designs that meet WCAG 2.2 AA, checked for contrast, focus states and screen readers.
Website copy and content
Page copy written with the design, so headings, calls to action and layouts work together.
Website redesigns
Redesigns that keep the pages that rank and convert, with redirects planned before launch.
Design-to-build handover
Annotated specs in Figma Dev Mode, and designers who stay through build beside our developers.
Industries we do this for:Healthcare →Consumer electronics →
Related services:Web development →UI and UX design →WordPress development →SEO and GEO →
Research
What the research says about website design
35%
higher conversion rate an average large ecommerce site can gain through better checkout design.
Source: Baymard Institute, checkout usability research41%
faster revenue growth for customer-obsessed organisations, with 51% better customer retention.
Source: Forrester, US Customer Experience Index, 202467%
of B2B buyers prefer to research and buy without a sales rep.
Source: Gartner survey of 646 B2B buyers, 2025
Good design shows up in revenue. And with more buyers deciding on your website alone, every journey has to be clear and easy.
Why marketing teams choose our web designers
Designers and developers in one studio
Our designers work beside the developers who build their work, so designs ship as intended.
Content and search planned in
Copy, page structure and SEO are planned with the design, not added after it.
Systems, not one-off pages
A component library in Figma keeps new pages on-brand and quicker to design.
Designed for conversion
Every page has a goal and is measured after launch. ActronAir’s digital lead conversions rose 15% within six months.
How a website design project runs
Discover (weeks 1–2)
Review analytics and the current site, talk to stakeholders and agree the goals.
Plan structure and content
Sitemap, page templates and the content each page needs.
Wireframe and prototype
Clickable wireframes in Figma, reviewed with your team and tested with users.
Design the pages
High-fidelity designs for every template, on phone, tablet and desktop.
Build, launch and improve
Built by our developers, launched with redirects checked, then improved from real data.


Is your website dated, or just hard to use? Get a website design review with clear, prioritised fixes.
Request a website reviewWeb design FAQs
Do you offer web design in Sydney?
Yes. Our web designers work from our Surry Hills studio in Sydney, beside the developers, copywriters and SEO specialists who work on the same sites, so design, content and build are planned together.
How is web design different from web development?
Web design decides how a site looks, reads and works: the page structure, layouts, content and journeys. Web development builds it on a platform such as WordPress or Next.js and keeps it running. We do both in one team, so the site you approve is the site that launches.
How is web design different from UI and UX design?
Web design covers a marketing or ecommerce website from structure to launch. UI and UX design goes deeper into user research and testing, often for apps and complex products. Most website projects use both, and our designers work across them.
How much does website design cost in Sydney?
Cost depends on the number of page templates, how much content needs writing, the platform and any integrations, such as a CRM or ecommerce. A redesign on a working CMS costs less than a new site with custom features. You get a fixed scope after discovery.
How long does a website design project take?
It depends on the number of templates and how quickly content and feedback come together. We set a timeline after discovery and share designs as they progress.
Can you redesign our website without losing search rankings?
Yes. Before redesigning, we map every existing URL, keep the content that ranks and converts, and plan 301 redirects for anything that moves. After launch we check Search Console for errors and fix them. Our SEO team runs the migration checks.
Do you write the website copy?
Yes. Our copywriters write page copy alongside the design, so headings, calls to action and layouts work together. For ActronAir, SEO, UX and copy were built into the new site from the start.
Which platforms do you design websites for?
We design for WordPress, Next.js, Adobe Commerce and Adobe Experience Manager, and our developers build on the same platforms. If you already have a CMS, we design within what it can do.
Do you design to accessibility standards?
Yes. We design and test against the WCAG accessibility guidelines, checking colour contrast, keyboard navigation, screen reader support and clear labels. Accessible design makes sites easier for everyone to use and helps meet legal and procurement requirements.
Do you design in Figma?
Yes. We design and prototype every page in Figma, so your team can review, comment and click through layouts before build. Developers work from the same files and components, which keeps the build true to the design.
Guides. Further reading
Thinking it through? Start here.
Guide · AIAI in web design and development: where it helps and how to use it well
Where AI helps in a website project, and where people still decide.Read the guide
Guide · Working with agenciesHow to choose a creative and digital agency
What the best creative and digital agencies have in common, and the questions to ask before you sign.Read the guide
Guide · SEO and GEOAI search visibility and GEO: how to get your brand recommended by AI
Six things AI assistants look for when they recommend a brand.Read the guide
Tell us about your project
Tell us about your current website, who it’s for and what you need it to do.






