From brand-first to customer-first: a new website for ActronAir.

The old site looked flat and outdated, and it wasn’t optimised for search. Navigation was clunky, content was dense and unfocused, and there was little interactivity to keep visitors engaged. It did little to capture leads or show off the expertise behind an Australian-owned manufacturer, and it wasn’t a site dealers could confidently share with their customers.

ActronAir’s marketing team led a customer-first rethink, using competitor, adjacent-market and consumer-behaviour research to understand what keeps Australian homeowners engaged. Tonic turned those insights into the experience: we designed the UI and UX around clear residential and commercial pathways, rewrote the site copy in plain, homeowner-friendly language, and built the SEO strategy and site structure around how people search for comfort, efficiency and Australian-made reliability.

Tonic designed, wrote and developed the new ActronAir website on WordPress, as both a brand showcase and a lead generation platform, and integrated it with Microsoft Dynamics 365 so enquiries and quote requests flow straight into ActronAir’s CRM. Simpler navigation, focused and search-friendly copy, an intuitive Product Selector and a self-service Customer Portal make it easier for homeowners to find the right system and request a quote, while ActronAir’s team can update content easily and dealers have a site they can share. Within six months, engagement was up 20% and digital lead conversions up 15%.