Big ideas, and the technology to make them work.
Tonic The Agency is the Sydney marketing and technology agency behind work for LG, ASUS, Microsoft and Sonic Healthcare. Unlike most agencies, our strategists, creatives and developers work as one in-house team, from the first idea to the platform it runs on.
What we do
Not a creative agency. Not a dev shop. Both.
Most brands brief one agency for the idea and another to build it, then spend months managing the gap. At Tonic, strategy, creative and development sit in one team, so the campaign, the website and the automation behind it are planned together.
It’s how we deliver for some of Australia’s best-known brands: Adobe Experience Manager for LG, launches for ASUS and Fujifilm, direct mail for Microsoft and Oracle NetSuite, and apps that deliver test results for Sonic Healthcare.
And it’s why clients stay. Our average client relationship is more than eight years, and Sydney Festival has worked with us for over 15.
Creative & Design
Campaigns, digital marketing, branding, social media, video and UX design that get your brand noticed and remembered.
Learn moreTechnology & Development
Websites, apps, ecommerce and custom software on WordPress, Laravel, Node.js, Adobe Commerce and AEM.
Learn moreGrowth & Strategy
Digital strategy, AI consulting, SEO and GEO, marketing automation and lead generation that turn attention into enquiries and sales.
Learn moreIndustries we work in
We know the rules, the market, the competition and the customers in every category we work in, from regulated healthcare and finance to launch day in consumer electronics.
Also: financial services, government, arts and events, property, automotive, home and outdoor, retail and not-for-profit.
Learn more
Brand experience
Tonic in numbers.
Behind every project is a team that has put in more than 2.7 million hours across strategy, creative and development, for brands including LG, ASUS, Microsoft, Oracle NetSuite and Sonic Healthcare.
That depth is why clients trust us with their biggest launches and most important platforms, and why they stay for years, not campaigns.
2,754,448+
Hours of experience our creative and technical teams have built up.
Our story8+ yrs
Our average client tenure. That’s more than double the industry average.
20+
Development languages and frameworks our team works in every day.
Why clients stay
★★★★★
“They combine creative thinking with a really practical, tech-savvy approach.”
Questions about Tonic
What does Tonic The Agency do?
Tonic is a Sydney marketing and technology agency. Strategy, creative and development work as one in-house team, so we create the campaign, brand or content and build the website, app, ecommerce store or automation behind it.
Where is Tonic based?
Our studio is at Suite 2, Level 5 162/166 Goulburn Street, Surry Hills NSW 2010. We work with brands across Australia, in person or remotely.
Who does Tonic work with?
Brands including LG, ASUS, Sonic Healthcare, Fujifilm, De’Longhi, Rhino-Rack and Sydney Festival, across consumer electronics, healthcare, technology, retail and the arts.
How much does it cost to work with Tonic?
It depends on what you need. Most clients work with us on a project fee or a monthly retainer, and some on fees linked to agreed KPIs. Costs are driven by the channels, platforms and production involved. You get a clear estimate before any work starts, and real-time scope reporting once it does.
Which platforms does Tonic build on?
WordPress, Laravel, Node.js, .NET, Adobe Commerce (Magento) and Adobe Experience Manager, plus iOS and Android apps. For marketing automation we work in Salesforce Marketing Cloud and Marketo.
Can Tonic work with our in-house team or other agencies?
Yes. We often work alongside in-house marketing and IT teams and other agencies, taking on the strategy, creative or development you need.
Got a brief? Or just a problem?
Tell us what you’re trying to achieve. We’ll tell you how we’d approach it, and what it would take.