Marketing automation agency · Surry Hills, Sydney
Marketing automation that sends the right message without anyone pressing send
Automation should feel personal to customers and stay manageable for your team. Tonic is a full service independent agency in Sydney specialising in marketing automation, with programmes for LG, De’Longhi and VanEck. Our strategists, designers and developers plan, build and run journeys on Salesforce Marketing Cloud, Marketo, HubSpot, Mailchimp and Ortto (formerly Autopilot), without losing personalisation, control or data integrity.
- Salesforce Marketing Cloud for LG and De’Longhi, and Marketo for VanEck
- Lead nurturing, email marketing and triggered journeys, from welcome emails to re-engagement
- CRM and data integration, so every contact, journey and conversion is tracked
Prefer to talk? Call 1300 974 864
Two lead nurturing journeys we’ve built
Simplified versions of journeys we’ve built in Salesforce Marketing Cloud Journey Builder. Each one checks for recent emails, purchases and consent, so customers only get the next email when it’s relevant.
Marketing automation and email marketing services
Marketing automation uses software to send targeted, personalised emails and messages triggered by what each person does. Lead nurturing is what happens after the lead: timely, relevant communication that keeps your brand front of mind, builds trust and guides people towards an enquiry, a booked meeting or a purchase, then hands sales-ready leads to your team.
Marketing automation strategy
Define the lifecycle stages, journeys and automation opportunities that matter most to your customers and your sales team.
Journey and workflow design
Journeys built on customer insight and behaviour: welcome emails, personalised product recommendations, behavioural triggers and re-engagement campaigns.
Email design and copywriting
On-brand templates and copy that look right in every inbox and on every device, for automated journeys and one-off campaigns.
Lead nurturing and lifecycle
Nurture programmes and lead scoring that tailor every message to where each contact is in their journey, keep them engaged and hand sales-ready leads to your team.
Data integration and segmentation
Clean, connected data and audience segments for accurate targeting and personalisation.
Platforms we work with
Salesforce Marketing Cloud, Marketo, HubSpot, Mailchimp and Ortto (formerly Autopilot). We choose and configure the platform that fits your CRM, licences and journey complexity, with no single-vendor agenda.
CRM integration
Automation connected to Sales Cloud, Service Cloud, Dynamics or HubSpot CRM, so marketing and sales share one view of the customer.
Tracking and reporting
Dashboards that measure engagement, conversion and ROI across every journey and campaign.
A/B testing and deliverability
We test subject lines, content, calls to action and send times, and check rendering across devices and inboxes, so emails land and perform.
Industries we do this for:Healthcare →Technology →Consumer electronics →
Related services:Lead generation →Digital agency →Web development →
Research
What the research says about marketing automation
18×
more revenue per recipient from automated email flows than from one-off campaigns.
Source: Klaviyo, 2026 email marketing benchmarks (183,000+ brands)37%
of email sales came from automated emails, which made up just 2% of email volume.
Source: Omnisend, 2025 Ecommerce Marketing Report (24 billion emails)1 in 3
people who click an automated email go on to buy, against 1 in 20 for campaign emails.
Source: Omnisend, 2025 Ecommerce Marketing Report
Automated journeys earn far more from every message than one-off sends. Set up well, they keep converting long after launch.
Why marketing teams choose Tonic for automation
Aligned to strategy, not just tools
We start with outcomes and customer journeys, then configure the platform to deliver them.
Integration-first delivery
CRM, marketing and digital systems are connected so data flows cleanly between them.
Automation that still feels personal
The best nurturing doesn’t feel automated. We tailor messages to each customer’s stage, interests and behaviour.
Continuous optimisation
We use performance data to refine journeys, content and timing every month.
How a marketing automation programme runs
Discovery and system assessment
Review your existing platforms, data, workflows and gaps, and find where opportunities are lost.
Strategy and journey design
Map lifecycle stages, triggers and communication flows, and agree what success looks like.
Integration and setup
Connect your CRM and data sources, and configure the platform, segments and tracking.
Build, test and launch
Build journeys and templates, then test triggers, data and outputs before going live.
Optimise and scale
Monthly reporting on engagement and conversion, refining and extending journeys over time.
Paying for an automation platform you’re only half using? Our automation audit reviews your platform, data and journeys and shows where leads are being lost.
Request an automation auditMarketing automation FAQs
Which marketing automation platforms do you work with?
Salesforce Marketing Cloud, Marketo, HubSpot, Mailchimp and Ortto (formerly Autopilot). We run Salesforce Marketing Cloud for LG and De’Longhi and Marketo for VanEck, and integrate with the CRM and data platforms you already use.
What is lead nurturing?
Lead nurturing is the ongoing, personalised communication that follows a new lead. Welcome emails, product recommendations, behavioural triggers and re-engagement campaigns keep your brand front of mind and guide people towards an enquiry, a booked meeting or a purchase. We build these journeys in Salesforce Marketing Cloud, Marketo and HubSpot, tailored to each person’s stage, interests and behaviour, so they feel personal rather than automated.
How much does marketing automation cost?
It depends on the platform and licences you use, how many journeys and integrations you need, and whether we run the programme ongoing. A focused Mailchimp or HubSpot programme costs far less than an enterprise Salesforce Marketing Cloud build. Our automation audit gives you a scoped recommendation and quote before you commit.
Can you integrate with our existing CRM and systems?
Yes. We connect your automation platform with your CRM, website, ecommerce and data sources, so journeys use accurate, up-to-date data.
Do you design customer journeys as well?
Yes. We plan the journeys, write and design the emails and messages, then build and test them in your platform.
Can you improve our current automation setup?
Yes. We audit your existing journeys, data, segmentation and reporting, then fix gaps and optimise what’s already running, from broken triggers to underperforming emails. Audits often find quick wins that lift results before any new build is needed.
Which marketing automation platform is right for us?
It depends on your CRM, audience size, team and budget. Marketing Cloud suits large consumer programmes, Marketo suits B2B lead management, and HubSpot suits growing teams that want an all-in-one platform. Mailchimp and Ortto (formerly Autopilot) suit smaller lists and simpler journeys.
How long does a marketing automation implementation take?
It depends on the platform, integrations and number of journeys. We set a timeline after discovery and launch priority journeys first.
How do you measure marketing automation results?
We track engagement, conversions, revenue and how contacts move through the lifecycle, using your platform’s reporting and Google Analytics 4. Regular reports show what’s working, what we’re testing and what we’re changing next, tied back to revenue where your data allows.
Can you manage our automation and campaigns ongoing?
Yes. We run automation and campaigns for clients on an ongoing basis, including building journeys, sending campaigns, A/B testing and reporting. Your team stays in control of approvals, and we keep improving journeys based on the results.
Do you provide training for our team?
Yes. We train your team on the platform and on the journeys we build, and document how everything works, from triggers and segments to reporting. That way your team can run day-to-day campaigns confidently while we handle the more complex builds.
Let’s map your next customer journey
Tell us which platforms you use, what you’d like to automate and where things stall today.