Helping AMA turn vaccine awareness into an engaging digital experience.
At a glance
Tonic designed and built the campaign website for the Australian Medical Association’s Have the Jab Chat initiative, which encourages Australians to seek vaccination advice from their GP. A guided scrolling experience with animation and parallax gave the campaign a reassuring digital home.
- Client:
- Australian Medical Association (AMA)
- Project:
- Have the Jab Chat
- Industry:
- Healthcare
The brief
Design and build a campaign website for AMA’s “Have the Jab Chat” initiative, encouraging Australians to seek trusted vaccination advice from their GP. The site needed to create a welcoming digital experience that made the message easy to explore.
The challenge: reassurance amid conflicting advice
Conversations about vaccination can feel overwhelming, particularly when people encounter conflicting information. The website needed to reflect the campaign’s reassuring tone, giving visitors space to engage with the content without feeling pressured or judged.
Our task was to translate the existing campaign into a flowing online experience, balancing visual interest with readability and keeping the information clear across desktop and mobile.
The strategy: a guided scrolling experience
We designed and developed a responsive landing page that unfolded the campaign’s message through a guided scrolling experience.
Animation and parallax effects added movement and depth as visitors scrolled, bringing energy to the experience while keeping the campaign message at its centre. The design extended the supplied creative into a cohesive digital environment, with a consistent treatment for supporting brochure resources.
The solution: a digital home for the campaign
AMA highly praised the creative direction, recognising how the design brought the campaign to life online.
The finished website gave “Have the Jab Chat” a dedicated digital home, presenting AMA’s content through a calm, easy-to-follow experience that supported the campaign’s invitation to start a trusted conversation.
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