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Social media agency · Surry Hills, Sydney

A social media agency making content for the feed it lands in

Every platform has its own rules, and content that ignores them gets scrolled past. Tonic is a full service independent agency in Sydney offering social media strategy, content and paid social, with campaigns for LG, De’Longhi, ASUS, ActronAir and ASIC. We turn campaign ideas into platform-ready content for Instagram, TikTok, Facebook and LinkedIn, and show you the results in real time.

  • Social content and paid social for LG, De’Longhi, ASUS, ActronAir, ASIC and Stax
  • Campaign ideas turned into content for every platform and format
  • Real-time campaign reporting across every platform in AgencyAnalytics
Talk to us about socialSee social work

Prefer to talk? Call 1300 974 864

Brands we’ve created social content for

  • LG
  • ASUS
  • De’Longhi
  • ActronAir
  • ASIC

As featured inCampaign BriefMediaweekMumbrellaAdNewsB&T

Social campaigns that reached the right people

Social media marketing services, from strategy to reporting

  • Social media strategy

    Channel plans, content pillars and calendars that give every post a purpose and keep posting consistent.

  • Content creation and production

    Design, copy, video and motion for posts, stories, reels and carousels.

  • Campaign content for social

    Campaign ideas extended into social-first content that runs across every channel.

  • Paid social and LinkedIn advertising

    Paid social creative for Meta, TikTok and LinkedIn, in animated and static formats, built to reach the right audience.

  • Platform-specific creative

    Content made for how each platform works, from Instagram Reels and TikTok videos to LinkedIn posts.

  • Social video and motion

    Short-form video and motion graphics for TikTok, Reels and every other feed, in vertical, square and widescreen.

  • Community engagement support

    Tone-of-voice guidance and response frameworks for how your team engages with your audience.

  • Real-time reporting with AgencyAnalytics

    A live dashboard of your campaigns across Meta, TikTok and LinkedIn, so you can check performance any time, with our recommendations on what to change.

Industries we do this for:Consumer electronics →

Related services:Digital agency →Video production →Creative agency →

Research

What the research says about social in Australia

Social is where Australians find and check out brands. Content made for each platform turns that attention into consideration.

Why brands choose Tonic as their social media management agency

  • Brand-led content

    Everything we post lines up with your brand and wider campaigns, so social never feels like a separate voice.

  • Built for each platform

    Content designed for how each platform works, from LinkedIn thought leadership to Instagram Reels and TikTok.

  • Live results, any time

    Your AgencyAnalytics dashboard shows real-time performance across your social channels in one place, so you never wait for a monthly report.

  • Connected to your campaigns

    Social links to your campaigns, landing pages and CRM, so engagement turns into enquiries and sales.

How our social media process works

  1. Discover

    We define your goals, audiences and platforms, and review what’s working on your channels today.

  2. Plan

    We set content pillars, tone of voice and a content calendar for each platform.

  3. Create

    We design, write and produce posts, video and paid social creative that stay true to your brand.

  4. Publish

    We plan and support publishing across your channels, so your presence stays consistent.

  5. Measure and optimise

    We track every campaign in AgencyAnalytics, giving you real-time results across platforms, then refine content and targeting based on what performs.

Two Tonic team members reviewing a design on screen

Looking to build a stronger presence and real engagement online?

Talk to the team

Social media agency FAQs

What platforms do you support?

We create content and paid social for Instagram, TikTok, Facebook, LinkedIn and other major platforms, choosing the channels that suit your audience.

Do you create content as well as strategy?

Yes. Strategy, creative and production are delivered together by one team, so the plan and the content stay aligned. That covers content calendars, copy, design, photography and video, all made for how each platform works.

Do you create paid social and LinkedIn ads?

Yes. We create paid social and LinkedIn ad campaigns in animated and static formats, like Stax’s LinkedIn campaign aimed at AWS businesses. Media buying is handled through our trusted partners.

Can you align social with our campaigns?

Yes. We extend campaign ideas into social-first content, as we did for De’Longhi’s Black Friday campaign across seven offers. Social is planned alongside the rest of the campaign, so formats, timing and messages work together on every channel.

Do you manage our social channels day to day?

We plan content calendars, create the content and support publishing, and give your team tone-of-voice guidance for responding to your community.

How do you measure social media results?

We track engagement, reach, conversions and audience growth in AgencyAnalytics, which gives you a real-time dashboard of your campaigns across social platforms, plus our recommendations on what to change.

Can you work with our in-house social team?

Yes. We work alongside internal marketing and social teams, providing strategy, content and templates they can use, from campaign assets to always-on posts. Your team keeps the day-to-day publishing while we take on the bigger creative and production work.

How much does a social media agency cost?

Cost depends on the platforms, the volume and type of content, how much video is involved, and whether paid social and community management are included. A monthly content program costs less than a campaign with a shoot. You get a fixed scope after a briefing.

Tell us about your social media goals

Tell us which platforms you use, who you want to reach and what success looks like.