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Video production, editing and photography · Surry Hills, Sydney

Video production and editing, planned once and cut for every channel

Good video starts with the idea and the script, long before the camera rolls. Tonic is a full service independent agency in Sydney that specialises in video production and editing, creating brand, corporate, training and social media video, plus commercial photography. We lead the concept, script, art direction and edit, as we did for LG’s cooking training series, and work with trusted filming and photography partners on the shoot. Already have footage? We edit that too, as we did for ASIC.

  • Corporate, training and social video for LG, and video editing for ASIC
  • Commercial and product photography from the same shoot, captured by our trusted partners
  • Edited in-house, from new shoots or your existing footage, for social, web, broadcast and in-store
Plan a video or edit with usSee video work

Prefer to talk? Call 1300 974 864

Brands we’ve produced and edited video for

  • LG
  • ASIC

As featured inCampaign BriefMediaweekMumbrellaAdNewsB&T

Video production and editing that did the job

Video production and editing services, from concept to final cut

  • Concept development and storytelling

    Ideas, narratives and creative direction grounded in your brand and what the content needs to achieve.

  • Scriptwriting and planning

    Scripts and shot lists structured for clarity, impact and an efficient shoot.

  • Brand and corporate video production

    Brand films, TVCs, corporate videos, product demos and training videos. We plan and manage each shoot, with filming by our trusted production partners.

  • Commercial and product photography

    Campaign, product and lifestyle photography, shot by our photography partners and art-directed by Tonic, often on the same day as your video.

  • Art direction and visual styling

    Sets, styling and visual standards that keep every asset consistent and on brand.

  • Video editing and post-production

    Editing, colour grading, sound, subtitles and finishing for new shoots or footage you already have, as we did for ASIC’s social videos.

  • Motion graphics and explainer animation

    Titles, explainers and animated elements that make complex messages easy to follow.

  • Social media video and multi-format delivery

    Vertical, square and widescreen cuts for social media, web, broadcast and in-store, ready to publish.

  • Production management

    We manage crews, partners, locations and deliverables end to end, so you have one point of contact.

Industries we do this for:Consumer electronics →

Related services:Social media agency →Creative agency →Digital agency →

Research

What the research says about video

Almost every brand uses video now, so standing out takes a clear idea and real craft, planned for every format from the start.

Why brands choose Tonic for video production and editing

  • One team, one point of contact

    We lead the idea, script, art direction and edit, and manage our filming and photography partners, so nothing gets lost between the pitch and the final file.

  • Brand-led storytelling

    Content grounded in your brand and message, not just good-looking footage.

  • Planned for every channel

    We plan shots, framing and formats up front, so one shoot covers social, web, broadcast and in-store.

  • Creative quality, efficient production

    Structured pre-production keeps crews, locations and talent on schedule, and the budget on screen.

How our video production and editing process works

  1. Discover and align

    We define your goals, audience, channels and content requirements, so everyone agrees what the content needs to do.

  2. Concept and script

    We develop the idea, write the script and plan the shot list for video and stills.

  3. Pre-production

    We brief our filming and photography partners and organise talent, locations, styling and schedules, so the shoot runs smoothly.

  4. Shoot

    Our trusted partners film the video and capture the photography, working to the brief and shot list we’ve agreed.

  5. Edit and deliver

    We edit, grade, add motion and sound, then deliver assets sized for every platform.

Planning a video, an edit or a photography project in Sydney? Let’s talk.

Talk to the team

Video production, editing and photography FAQs

What types of video do you produce?

We produce brand videos, corporate and training videos, TVCs, product demos, social media video and explainer animations, plus commercial and product photography from the same shoot.

Do you handle scripting and creative direction?

Yes. We develop the concept, write the script, plan the shoot and art-direct every production, so the idea holds from first draft to final edit. Scripts are written with every cut in mind, from the hero video to short social edits.

Do you offer commercial and product photography?

Yes. We art-direct campaign, product and lifestyle photography, shot by our photography partners, often on the same day as your video.

Who films and photographs the content?

Our trusted filming and photography partners. Tonic leads the concept, script, art direction and edit, and manages the partners, so you have one point of contact.

Can content be adapted for different platforms?

Yes. We plan shots and formats up front, then deliver vertical, square and widescreen versions for social, web, broadcast and in-store.

Do you offer video editing for existing footage?

Yes. Editing is a service in its own right, not just the last step of a shoot. We edit, grade, add sound, subtitles and motion graphics to existing footage, and cut it for every platform, as we did for ASIC’s Scams Awareness Week deepfake video and Mortgage offset social videos.

How long does a production take?

It depends on the concept, the number of assets and shoot days, and how many rounds of edits are needed. A single social video moves faster than a multi-day campaign shoot with many cutdowns. We set a timeline after the briefing and plan the edit schedule around your launch date.

How much does video production cost in Sydney?

Cost depends on the concept, the number of shoot days, crew, talent and locations, and how many edits and formats you need. Planning every cut up front keeps costs down, because one shoot produces the hero video and the social edits. You get a fixed scope after the briefing.

Do you support ongoing content production?

Yes. We produce content on an ongoing basis, as we do for LG’s Taronga partnership, planning shoots in batches so a steady flow of video and photography is ready for each channel. Batching shoots also keeps the cost per asset down.

Tell us about your video, editing or photography project

Tell us what you need to create or edit, where it will run and when you need it.