Healthcare marketing agency · Surry Hills, Sydney
Healthcare marketing and digital that people trust, use and act on
Healthcare brands need to be found, understood and chosen by patients, consumers and practitioners. Tonic is a full service independent agency in Sydney specialising in healthcare marketing and digital. We build apps and digital platforms for Sonic Healthcare, have delivered Adobe Commerce builds and consumer digital campaigns for Pharmacare, and created a campaign site for the Australian Medical Association.
- Consumer digital campaigns and Adobe Commerce website builds for Pharmacare
- Secure apps and platforms, including Sonic Healthcare’s blood test results apps
- Practitioner ordering on Adobe Commerce for BioMedica
Prefer to talk? Call 1300 974 864
What healthcare brands need from an agency
Creative that stands out and passes review
Healthcare advertising is tightly regulated, but it still has to earn attention. We make work that’s distinctive, referenced and ready for sign-off.
Two very different audiences
Practitioners want detail and efficiency. Patients and consumers want clarity and reassurance. Most healthcare brands need to reach both.
Privacy and security by design
Patient and practitioner data needs secure platforms, careful integrations and clear consent from the first line of code.
Trust before conversion
People act on health messages when they trust the source, so evidence, tone and experience matter more than clever lines.
Healthcare work that helped people act
BioMedica (Pharmacare)
Practitioner-only ordering moved onto Adobe Commerce, with trade accounts, customer-specific pricing and MYOB EXO integration.
Read the case study: BioMedica (Pharmacare) →
Australian Medical Association
The “Have the Jab Chat” campaign website, encouraging Australians to seek trusted vaccination advice from their GP.
Read the case study: Australian Medical Association →
Sonic Healthcare
iOS, Android and responsive web apps that deliver blood test results securely to doctors and patients.
Skin Doctors (Adobe Commerce)
A premium Adobe Commerce store where shoppers find products by skin need.
Read the case study: Skin Doctors (Adobe Commerce) →
OsteVit-D: website redesign
Clearer product categories and a side-by-side comparison page for a bone health brand.
Read the case study: OsteVit-D: website redesign →
Services for healthcare brands
Practitioner and B2B ordering
Adobe Commerce stores with trade accounts, approvals, customer-specific pricing and ERP integration.
Explore Magento development →Patient and practitioner apps
iOS, Android and web apps that handle sensitive information securely and are easy to use.
Explore mobile app development →Digital and awareness campaigns
Paid social, search, display, video and email campaigns, plus campaign websites, that build trust and move people to act.
Explore digital marketing →Healthcare websites and platforms
Websites and portals for health brands, built and supported in-house, with accessibility and privacy in mind.
Explore web development →Practitioner and patient journeys
Marketing automation on Salesforce Marketing Cloud, Marketo and HubSpot, with consent and segmentation built in.
Explore marketing automation →UI and UX for health audiences
Research and design that make complex information clear for clinicians, carers and consumers.
Explore UI and UX design →
Research
What the research says about how patients find health information
63%
of Australians now use AI before consulting a healthcare professional.
Source: PwC Australia, Voice of the Consumer Survey 202637%
of Australians go to Google first for non-emergency health concerns.
Source: Australian Healthcare Index 2025, Healthengine and the Australian Patients Association
6 in 10
Australians buy supplements, the leading wellness purchase.
Source: PwC Australia, Voice of the Consumer Survey 2026
Australians are taking charge of their health and researching before they buy. Being easy to find in search and AI answers, genuinely useful and credible is how health brands earn that trust, and the sale.
Why healthcare brands choose Tonic
We’ve delivered for Sonic Healthcare, Pharmacare and the Australian Medical Association, from consumer campaigns to the apps and platforms behind them.
Apps that handle sensitive results
We built Sonic Healthcare’s iOS, Android and web apps that deliver blood test results to doctors and patients. A partnership of more than 13 years.
Ordering built for practitioners
BioMedica’s practitioner ordering runs on Adobe Commerce, connected to MYOB EXO so orders are never re-keyed.
Campaigns that build trust
For the AMA, we designed and built a campaign site that encourages Australians to talk to their GP about vaccination.
Platforms across a brand portfolio
We built Adobe Commerce stores for Pharmacare’s BioMedica, Nature’s Way and Skin Doctors brands, and have delivered consumer digital campaigns for Pharmacare.
How we work with healthcare brands
Start with the audience
Who you need to reach, what they need to know and what success looks like, with claims and approval steps agreed up front.
Create work that stands out
Distinctive creative and clear copy, prepared with references and approval rounds built into the timeline.
Build securely
Privacy, security and integration requirements scoped from day one, not bolted on at the end.
Launch across channels
Campaigns, websites and journeys go live together once your approval process is complete.
Measure and improve
Reporting on what drives enquiries, sales and engagement, with every change reviewed the same way as launch.
Planning a campaign, an app or an ordering platform? Talk to the team behind work for Sonic Healthcare, Pharmacare and the AMA.
Get in touchHealthcare marketing FAQs
Do you understand healthcare advertising rules?
Yes. We plan copy and creative around the advertising rules that apply to your products, such as the TGA Advertising Code for therapeutic goods, and build review by your regulatory team into every timeline. Final approval of claims always sits with your compliance team.
Can you work with our compliance and medical teams?
Yes. We agree audiences, claims and approval steps with your marketing, medical and compliance teams up front, and provide references and versions in the format your reviewers need.
Have you built apps that handle patient data?
Yes. We built Sonic Healthcare’s iOS, Android and responsive web apps that deliver blood test results to doctors and patients, with privacy and security scoped from the start.
Do you build practitioner and B2B ordering platforms?
Yes. We moved BioMedica’s practitioner ordering onto Adobe Commerce for Pharmacare, with trade accounts, customer-specific pricing and MYOB EXO integration.
Can you run public health and awareness campaigns?
Yes. For the Australian Medical Association, we designed and built the “Have the Jab Chat” campaign website, encouraging Australians to talk to their GP about vaccination.
Do you work with pharmaceutical and nutraceutical brands?
Yes. We built Adobe Commerce stores for Pharmacare’s BioMedica, Nature’s Way and Skin Doctors brands, including practitioner ordering for BioMedica. Our team understands the claims, approvals and review processes that health and pharmaceutical marketing involves.
How do approvals affect timelines?
We build approval rounds into the plan from the start, so review time is scheduled rather than a surprise. Timelines depend on how many rounds your process needs.
Tell us about your healthcare brand
Share your audiences, your products and your growth goals, and we’ll come back with how we’d approach it.