AI consulting · Surry Hills, Sydney
AI consulting that gets past the pilot.
Tonic The Agency helps Sydney and Australian businesses use AI where it counts. We find the opportunities across your operations and marketing, then build and connect them to the systems you already run, so AI becomes part of how you work, not another experiment.
Most businesses know AI could help. Few know where to start.
AI consulting helps businesses find, build and safely use AI in their operations and marketing. Most get stuck before they see results, for three reasons:
Too many tools, no plan
New AI tools launch every week. Without a clear view of where they fit, teams end up with subscriptions nobody uses.
Pilots that never scale
A chatbot demo is easy. Connecting it to your CRM, data and processes, securely, is where most projects stall.
Worries about data and risk
Customer data, privacy and accuracy need proper guardrails before AI touches anything that matters.
AI for operations
Take repetitive work out of the business and give your people time back.
Customer service assistants
AI assistants that answer common questions on your website or app and hand over to your team when it matters.
Document processing
Pull data from invoices, forms and emails into your systems automatically, with checks for accuracy.
Internal knowledge assistants
Help staff find policies, product information and past work in seconds, using your own documents.
Workflow automation
Connect AI to the tools you already use to route requests, draft responses and update records.
Reporting and insights
Turn sales, web and campaign data into plain-English summaries and alerts your team will read.
Custom AI applications
When off-the-shelf tools don’t fit, we build AI features into your platforms in Laravel, Node.js or .NET.
AI for marketing
Produce more, personalise better and get found in AI search.
On-brand content at scale
AI workflows that draft copy, product descriptions and social variations in your tone of voice, reviewed by our team.
Personalisation
Tailor emails, web content and offers to each customer in Salesforce Marketing Cloud, Marketo and Adobe Experience Manager.
AI search visibility (GEO)
Help ChatGPT, Gemini and Google’s AI Overviews find, understand and cite your brand.
Faster creative production
Use AI for concepts, image variations and video edits, so campaigns get to market sooner.
Smarter segmentation
Find high-value audiences and next-best actions in the customer data you already have.
Campaign optimisation
AI-assisted testing and reporting that shows what’s working and where to shift budget.
AI for development
Build faster, add AI to your platforms and modernise older systems.
AI-assisted development
Our developers use AI coding tools to build, test and document faster, with senior engineers reviewing every change. Same quality code, delivered sooner.
AI features in your website or app
Add smart search, recommendations and personalisation to the platforms you already have, connected to your own content and data.
AI agents and integrations
Connect AI models to your CRM, ERP and internal tools through secure APIs, so agents can update records, route requests and take action.
Legacy code modernisation
Use AI to document, test and refactor older .NET, PHP and JavaScript code, so ageing platforms can be upgraded faster and with less risk.
AI code review and testing
Automated tests, code review and security checks powered by AI, so releases go out faster without cutting corners.
Secure, private AI architecture
AI built around your data rules, with access controls, logging and setups that keep your data out of public model training.
Start small, prove it, then scale.
- 01
AI opportunity audit
A short, fixed-fee review of your processes, data and marketing. You get a prioritised list of use cases, with the time and cost each could save.
- 02
Pilot
We build one high-value use case, connect it to your systems and measure it against a clear target.
- 03
Roll-out and training
We scale what works, train your team and support it, so AI stays useful long after launch.
Why Tonic for AI
Strategy and build in one team
Most AI consultants stop at recommendations. Our strategists and developers find the opportunity and build it.
We know your platforms
We already build on AEM, Adobe Commerce, Salesforce Marketing Cloud, Marketo, WordPress, Laravel and Node.js, so AI connects to what you run.
Operations and marketing
We understand the whole business, from customer service and admin to campaigns, not just the technology.
Independent and Australian-owned
Building marketing and technology for Australian brands since 2010, with no ties to any one AI vendor.
Safe, private and accurate.
Your data stays yours
We choose business-grade tools and settings that keep customer data private and out of public model training.
Built for Australian privacy law
We plan for your obligations under the Privacy Act, including health and financial information.
People check the output
Anything customer-facing is reviewed by a person before it goes out.
Clear rules for your team
We help you set simple policies for which tools staff can use and how.
AI consulting FAQs
What does an AI consultant do?
An AI consultant finds where AI can save time or improve results in your business, recommends the right tools and plans how to put them in place safely. At Tonic we also build and connect them to your systems.
What do AI consulting services include?
Our AI consulting services cover an opportunity audit, choosing the right tools, building a pilot, connecting AI to your systems, training your team and ongoing support, across operations, marketing and development.
How much does AI consulting cost?
Most clients start with a fixed-fee AI opportunity audit that identifies where AI will save the most time and money. Pilots and roll-outs are then quoted once we know the use case, the systems involved and the data available, so you know the cost before any work starts.
How long does an AI project take?
An audit takes a few weeks. A focused pilot usually follows within a few months, depending on your systems and data.
Is our data safe?
It is when it’s set up properly. We use business-grade AI services with settings that keep your data private, limit who can access it, and keep people reviewing anything customer-facing.
Which AI tools do you use?
We’re independent, so we recommend what fits: tools such as ChatGPT, Claude, Gemini and Microsoft Copilot, or AI features inside platforms you already use, like Adobe and Salesforce.
Do we need our own technical team?
No. We can plan, build and support it for you, or work alongside your IT team if you have one. We also help your people use the new tools day to day, so the solution keeps delivering value after launch.
Do you build AI agents?
Yes. We build AI agents that connect to your CRM, ERP and internal tools through secure APIs, so they can update records, route requests and complete routine tasks, with people approving anything important. We start with one focused use case and expand once it’s working.
Can you add AI to our existing website or app?
Yes. We add features such as smart search, recommendations, chat and personalisation to platforms you already run, including WordPress, Adobe Experience Manager, Adobe Commerce and custom .NET, Laravel or Node.js builds. They connect to your own content and data, so there’s no need to rebuild.
Can AI help modernise our legacy systems?
Yes. We use AI to document, test and refactor older .NET, PHP and JavaScript code, so ageing platforms can be upgraded or rebuilt faster and with less risk. Senior developers review every change, and you keep full ownership of the code.
Not sure where AI fits? Start with an audit.
We’ll review your processes, data and marketing, and show you where AI will save the most time and money.
Tell us about your project
Tell us what you need to achieve, and we’ll come back with how we’d approach it.