SEO agency · Surry Hills, Sydney

SEO and GEO that gets you found in Google and in AI answers

Your customers now search in Google and ask ChatGPT, and both need to find you. Tonic is a full service independent agency in Surry Hills, Sydney, offering SEO and generative engine optimisation (GEO). Because we also build websites and platforms, we fix the technical issues most SEO agencies can only report on, then create the content and structure that help Google rank you and AI engines like ChatGPT, Gemini, Perplexity and Google AI Overviews cite you.

  • SEO, UX, copy and development for ActronAir’s new website: engagement up 20% and digital lead conversions up 15% within six months
  • Technical SEO fixed in the code, on AEM, Adobe Commerce, WordPress, Laravel and Next.js
  • GEO built in: entity-led copy, FAQs and schema that AI engines can quote

Prefer to talk? Call 1300 974 864

Brand experience

  • LG
  • Rhino-Rack
  • ActronAir
  • Sonic Healthcare
  • O’Brien
  • BioMedica
  • Nature's Way
  • Skin Doctors
  • Sydney Festival
  • Zodiac

As featured inCampaign BriefMediaweekMumbrellaAdNewsB&T

Websites built to be found, and to convert

Platforms and languages we build with

  • Adobe Experience Manager
  • Adobe Commerce
  • WordPress
  • Webflow
  • Next.js
  • React
  • Node.js
  • PHP
  • Salesforce Marketing Cloud
  • Marketo
  • HubSpot

SEO and GEO services

  • SEO and AI visibility audit

    Where you rank in Google and appear in AI answers today, what competitors are cited for, and a prioritised list of fixes.

  • Ecommerce SEO

    Category and product structure, faceted navigation, product schema and site speed for Adobe Commerce and other stores.

  • Technical SEO

    Crawling, indexing, Core Web Vitals, redirects and structured data, fixed in the code by developers who know your CMS.

  • SEO for headless sites and web apps

    Server-side rendering, metadata and sitemaps for React, Next.js and headless builds, so search engines and AI crawlers can read every page.

  • SEO-safe migrations

    URL mapping, redirects, content transfer and post-launch checks, so rankings survive a new website or platform.

  • GEO: generative engine optimisation

    Entity-led copy, FAQs, schema and third-party mentions that help ChatGPT, Gemini, Perplexity and Google AI Overviews understand and cite your brand.

  • Content and copywriting

    Service pages, case studies and FAQs written for the questions your customers ask, in language people and AI engines can quote.

  • AI visibility tracking

    Tracking the prompts that matter to you, such as “best agency in Sydney”, to see whether AI engines mention you and which competitors they cite.

  • Local SEO

    Google Business Profile, consistent name, address and phone details across directories, and location pages that rank.

  • Reporting and continuous improvement

    Monthly reporting on rankings, traffic, AI mentions and leads in GA4, with a rolling plan of improvements.

Research

What the research says about search in 2026

The clicks go to the brands AI engines cite. Being one of them is what GEO is for.

Why marketing teams choose Tonic for SEO and GEO

ActronAir’s new website, with SEO built in, lifted engagement 20% and digital lead conversions 15% within six months.

  • We fix it, not just report it

    Our developers make the technical changes in your CMS or code, so audit findings don’t sit in a spreadsheet.

  • SEO and GEO together

    One plan for Google rankings and AI answers, because both reward clear, specific, well-structured content.

  • Measured against leads and sales

    Reporting ties rankings and AI mentions to enquiries and revenue in GA4, not just traffic.

  • Senior people, in-house

    Strategists, writers and developers in our Surry Hills studio, with no offshore handover.

How an SEO and GEO program runs

  1. AI visibility audit (weeks 1–2)

    Rankings, technical health, content gaps and how AI engines describe you today, compared with your competitors.

  2. Plan and priorities

    A prioritised roadmap of technical fixes, content and authority building, with the measures we’ll report on.

  3. Fix the foundations

    Technical fixes, schema and site structure, made directly in your CMS or code.

  4. Create and earn

    New pages, FAQs and case studies, plus PR, reviews and directory listings that AI engines trust.

  5. Track and improve

    Monthly reporting on rankings, AI mentions, traffic and leads, and the next round of priorities.

A Tonic team member working at his desk in the studio

Want to know what ChatGPT says about your brand? Ask us for an AI Visibility Report.

Contact us for an AI Visibility Report

SEO and GEO FAQs

What is GEO (generative engine optimisation)?

GEO is the practice of making your brand easy for AI engines like ChatGPT, Gemini, Perplexity and Google AI Overviews to understand, trust and cite. It builds on SEO with clear entity information, specific facts, FAQs, structured data and mentions on trusted third-party sites.

What’s the difference between SEO and GEO?

SEO helps your pages rank in Google’s search results. GEO helps AI engines mention and cite your brand in the answers they write. They share the same foundations, such as a technically sound site and clear, specific content, so we plan them together.

Do I still need SEO if people use AI to search?

Yes. Google is still the biggest source of search traffic, and AI engines draw on the same pages that rank well. Strong SEO makes GEO easier.

How do you measure GEO results?

We track a set of prompts that matter to your business, such as “best web development agency in Sydney”, and report whether ChatGPT, Gemini, Perplexity and Google’s AI Overviews mention you, how they describe you and which competitors they cite, using tools like Ahrefs Brand Radar. That sits alongside rankings in Search Console and traffic and leads in GA4.

What’s included in an AI visibility audit?

A review of how you rank in Google and appear in AI answers for your key services, your site’s technical health, content gaps and the third-party mentions competitors have that you don’t, with a prioritised list of fixes.

How long does SEO take to work?

Technical fixes can show results within weeks, while content and authority building usually take three to six months. GEO can move faster, because AI answers update as new content and mentions appear.

Can you protect our rankings during a website migration?

Yes. We map every URL, set up redirects, move metadata and structured data, and monitor rankings and errors after launch. Because we build websites too, migrations are part of the same project.

Do you do ecommerce SEO?

Yes. We work on category and product structure, faceted navigation, product schema and site speed, including for Adobe Commerce stores.

Do you do local SEO for Sydney businesses?

Yes. We optimise Google Business Profiles, keep name, address and phone details consistent across directories, and build location pages that rank in local results.

Can you work with our CMS?

Yes. Our developers work in AEM, Adobe Commerce, WordPress, Webflow, Sanity, Umbraco, Directus, Laravel and Next.js, so we can make changes ourselves rather than send you a list.

What does SEO cost?

Cost depends on the size of your site, how competitive your market is, and how much technical work and content you need. The audit is free, and after it you get a fixed monthly plan with clear priorities and reporting, so you know what’s being done each month and why.

Do you only do SEO for Sydney businesses?

No. We’re based in Surry Hills, Sydney, and do SEO and GEO for brands across Australia, including local SEO for businesses targeting particular cities.

Get your AI Visibility Report

Tell us your website and your main competitors, and we’ll show you where you stand in Google and AI answers.