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Digital transformation agency · Surry Hills, Sydney

Digital transformation that fixes how the business runs, not just how the website looks

Most digital transformation stalls somewhere between the strategy deck and the systems people use every day. Tonic is a full service independent agency in Surry Hills, Sydney, delivering digital transformation for Pharmacare, LG, Sonic Healthcare, Fluidra, Rhino-Rack and Sydney Festival. We replatform commerce, connect ERP and CRM systems, build the apps and portals your customers and teams rely on, and automate the marketing around them. As a hybrid of a full service marketing agency and a software development house, one in-house team scopes, builds and supports every phase.

  • Pharmacare: Adobe Commerce for BioMedica, Nature’s Way and Skin Doctors, with MYOB EXO integrated
  • Apps that deliver blood test results to doctors and patients for Sonic Healthcare
  • Risk and quality management software built in .NET
Book a transformation scoping callSee transformation work

Prefer to talk? Call 1300 974 864

Brand experience

  • LG
  • Rhino-Rack
  • FleetPartners
  • Sonic Healthcare
  • O’Brien
  • BioMedica
  • Nature's Way
  • Skin Doctors
  • Sydney Festival
  • Zodiac

As featured inCampaign BriefMediaweekMumbrellaAdNewsB&T

Transformation work we’ve delivered

Platforms and languages we build with

  • Adobe Experience Manager
  • Adobe Commerce
  • WordPress
  • Webflow
  • Next.js
  • React
  • Node.js
  • PHP
  • Salesforce Marketing Cloud
  • Marketo
  • HubSpot

Digital transformation services we deliver

  • Discovery and roadmap

    An audit of your systems, data and processes, then a phased roadmap that puts value live early instead of waiting for one big launch.

  • Ecommerce replatforming

    Ecommerce builds and replatforms, from Adobe Commerce for Pharmacare’s BioMedica, Nature’s Way and Skin Doctors to Rhino-Rack’s ecommerce site, rebuilt around ‘Fit My Vehicle’ search and integrated with Oracle NetSuite.

  • Enterprise and headless CMS

    AEM and headless CMS platforms that let one team run several brands or markets, like LG on AEM and Fluidra’s Zodiac and Astral Pool on one headless CMS.

  • Custom applications and portals

    Node.js, Laravel and .NET applications, from dealership credit platforms to risk and quality management software.

  • iOS and Android apps

    Customer, practitioner and staff apps, including the apps that deliver blood test results for Sonic Healthcare. App Store and Google Play publishing included.

  • UX and UI design

    Research, UX and UI design so new systems work for the people who use them every day, designed and built by the same team.

  • Marketing automation

    Salesforce Marketing Cloud, Marketo and HubSpot journeys connected to your CRM. We work in Salesforce Marketing Cloud for LG and De’Longhi, and Marketo for VanEck.

  • AI and workflow automation

    AI integrations that take manual steps out of your workflows, and chatbots for 24/7 support, each built around a defined job.

  • Systems integration

    ERP (including MYOB EXO and Oracle NetSuite), PIM, payments and CRM (including Salesforce) connected, so your systems stop re-keying each other’s data.

  • Support and continuous improvement

    SLA-backed support, security patching, monitoring and a roadmap of improvements from the team that built it.

Industries we do this for:Healthcare →Technology →Consumer electronics →

Related services:Web development →Magento development →AEM development →Mobile app development →Marketing automation →

Research

What the research says about the efficiency gains from digital transformation

Digitising and automating the right processes takes cost and time out of the whole business. We start with the processes where the savings are biggest, then phase the rest.

Why businesses choose Tonic as their digital transformation partner

Pharmacare moved three brands onto Adobe Commerce with us, and Sydney Festival has relied on our team for more than 15 years.

  • One team, strategy to support

    The people who scope your transformation design, build and support it.

  • Phased, not big-bang

    Value goes live in stages, so you see results before the whole program is finished.

  • Marketing and technology together

    As a hybrid of a marketing agency and a software house, we connect the systems and the campaigns that run on them.

  • Proven across ERP and CRM

    We’ve connected commerce sites and websites to MYOB EXO, Oracle NetSuite, Salesforce and Microsoft Dynamics 365.

How a digital transformation program runs

  1. Discovery (weeks 1–2)

    Audit your systems, data, integrations and processes, talk to the people who use them, and tell you what we’d leave alone.

  2. Roadmap and scope (weeks 3–4)

    A phased roadmap with priorities, architecture, the outcomes each phase should deliver and a fixed scope for phase one.

  3. Design and build in sprints

    UX, development and integration in fortnightly sprints, with demos on a staging environment that matches production.

  4. Migrate, launch and train

    Data migration, QA, security testing and training, so your teams can use the new systems from day one.

  5. Support and improve

    SLA support, then the next phase of the roadmap.

Tonic team members collaborating around a meeting table in the Surry Hills studio

Planning a transformation in the next 12 months? Get a roadmap review before you commit to anything.

Request a roadmap review

Digital transformation FAQs

What is digital transformation?

Digital transformation means replacing manual, disconnected processes with connected digital systems, such as commerce platforms, CRMs, apps and automation. For most of our clients it starts with a specific problem, like orders being re-keyed or a website the team can’t update, and grows from there.

What does a digital transformation agency do?

A digital transformation agency plans and delivers the systems that change how a business operates: commerce platforms, CRM and ERP integration, apps, portals and marketing automation. Tonic does this with one in-house team that also supports the systems after launch.

How is Tonic different from a management consultancy?

Tonic is a hybrid of a full service marketing agency and a software development house. Consultancies usually stop at the strategy. We write the roadmap and then design, build, integrate and support the systems ourselves, so the people who plan the work are accountable for delivering it.

Can you work with our existing systems?

Yes. Most transformations keep some systems and replace others. We integrated Adobe Commerce with MYOB EXO for BioMedica and connected Fluidra’s websites to Salesforce, and we’ll tell you what to keep as well as what to replace.

Which platforms do you work with?

Adobe Commerce, Adobe Experience Manager, headless and traditional CMS platforms, WordPress, Laravel, Node.js, .NET, React and Next.js, native iOS and Android, Salesforce Marketing Cloud, Marketo and HubSpot.

Have you delivered digital transformation in healthcare?

Yes. We moved Pharmacare’s BioMedica, Nature’s Way and Skin Doctors onto Adobe Commerce, and built the iOS, Android and web apps that deliver blood test results to doctors and patients for Sonic Healthcare.

Do you build apps as part of a transformation?

Yes. We build native iOS and Android apps and responsive web apps when a transformation needs them, such as Sonic Healthcare’s blood test results apps.

Can you deliver transformation projects outside Sydney?

Yes. Our team is based in Surry Hills, Sydney, and we deliver transformation projects for organisations across Australia, with workshops in person and day-to-day delivery remote.

How long does a digital transformation take?

It depends on scope. Discovery and a roadmap take about four weeks, then we deliver in phases, so improvements go live in stages rather than all at the end.

What do digital transformation services cost?

Cost depends on the scope, the platforms involved, data migration and the number of integrations between systems such as ERP, CRM and ecommerce. Most programmes are delivered in phases, so you can start with the change that pays back fastest. You get a fixed scope for each phase after discovery, and real-time scope reporting once work starts.

Do you support the platforms after the transformation?

Yes. The team that builds your systems supports them under SLAs, covering security patching, upgrades, monitoring and ongoing improvements. Because the same people build and support the platform, problems are fixed faster and nothing is lost in handover.

Can you work alongside our IT and operations teams?

Yes. We work alongside in-house IT, product and marketing teams, sharing repositories, documentation and release processes, or taking ownership of specific platforms.

Tell us what needs to change

Tell us what you’re running, where processes break and what you need to achieve.