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Lead generation · Surry Hills, Sydney

Lead generation that turns interest into sales and booked meetings

Getting noticed is hard. Turning that attention into leads, entries and sales is harder. Tonic is a full service independent agency in Sydney offering lead and demand generation for consumer and B2B brands, from competitions and activations for LG to direct mail for Microsoft and Oracle NetSuite. We create the campaign, build the landing page and nurture every lead until it converts.

  • Campaigns across direct mail, competitions, email, social and digital display, for brands like LG, Microsoft and Oracle NetSuite
  • Landing pages designed to convert, from enquiry forms to competition entries
  • Nurturing in Salesforce Marketing Cloud or Marketo that keeps you top of mind
Plan a campaignSee our work

Prefer to talk? Call 1300 974 864

Brands we’ve generated demand for

  • Microsoft
  • Oracle NetSuite
  • LG
  • De’Longhi
  • VanEck

As featured inCampaign BriefMediaweekMumbrellaAdNewsB&T

Campaigns that turned attention into action

From first touch to conversion

  • Direct mail

    Single-shot pieces that land with impact, or double-shot campaigns that build curiosity and then pay it off.

  • Email marketing

    Campaigns and eDMs designed to get opened and clicked, built and sent from your marketing platform.

  • Social media

    Paid and organic social that reaches the right audience, from LinkedIn for B2B to Meta and TikTok for consumers.

  • Digital display

    Display and programmatic ads that build awareness and retarget people who’ve already shown interest.

  • Campaigns and competitions

    Ideas that give people a reason to engage, from competitions to direct mail people keep, like VanEck’s storybooks.

  • Landing pages designed to convert

    Every campaign lands on a page built for one job: turning interest into an enquiry or entry.

  • Nurturing that keeps you top of mind

    Welcome emails, behavioural triggers and re-engagement journeys in Salesforce Marketing Cloud or Marketo that keep people warm until they’re ready to buy or talk.

  • B2B, B2C or both

    Campaigns shaped to how your audience buys, from enterprise buying committees to consumers comparing options.

  • Measured to the result

    Responses, leads, sales and cost per result across every channel, not just reach.

Industries we do this for:Technology →Consumer electronics →

Related services:Marketing automation →Digital agency →Social media agency →

Research

What the research says about demand that converts

  • 9%

    average response rate for direct mail to existing customers, against about 1% for email.

    Source: ANA Response Rate Report

  • 2×

    the meeting booking rate when inbound leads get an instant response: 66.7%, against 30%.

    Source: Chili Piper, 2025 benchmark of 4 million form submissions

  • 48%

    of automated email revenue comes from new buyers: nurture turns leads into first-time customers.

    Source: Klaviyo, 2026 email marketing benchmarks

Demand turns into revenue when the right idea reaches people, the response is fast, and nurture keeps them warm until they buy, for consumers and businesses alike.

Business-minded first, creative always

  • Measured on results, not reach

    We measure what your business measures: leads, sales and revenue, not impressions.

  • Creative that cuts through

    Social feeds and inboxes are crowded. We make work people stop for, whether it lands in a letterbox, an inbox or a social feed.

  • Nothing lost between first touch and sale

    Campaigns earn the attention, landing pages turn it into leads, and nurturing keeps them moving until they buy or talk to sales.

  • Insight as well as leads

    Campaigns capture what your audience thinks and needs, so every lead arrives with insight your sales team can use.

How a lead generation programme runs

  1. Target

    Agree your growth target, the audiences worth reaching and what counts as a good lead or sale, then work back to the campaign.

  2. Attract

    Get in front of the right people across direct mail, email, social and digital display.

  3. Convert

    Landing pages built for one job: turning interest into an enquiry or entry, with personalised URLs and QR codes.

  4. Nurture

    Personalised email and social journeys, tailored to each person’s interests and behaviour, keep them engaged until they’re ready to enquire, book a meeting or buy.

  5. Close and measure

    For B2B, warm leads go to sales. For consumers, the offer closes the loop. We report on responses, leads and sales.

Let’s put your brand in front of the people who matter.

Talk to us about growth

Lead generation FAQs

What’s the difference between lead generation and demand generation?

Demand generation builds awareness and interest among the right buyers. Lead generation turns that interest into contacts sales can follow up. A good programme does both, so we plan them together.

Which channels work best for demand generation?

It depends on your audience. Direct mail cuts through with senior B2B buyers, LinkedIn reaches professionals, and Meta, display and email suit consumer audiences. Most programmes combine several channels.

How do you make sure leads are qualified?

We agree what a qualified lead looks like with you before launch, then use targeting, form design and lead scoring to filter leads before they reach your sales team.

Can you work with our CRM and marketing automation?

Yes. We connect campaigns to your CRM and marketing automation, including Salesforce Marketing Cloud and Marketo, so leads are captured and nurtured automatically.

Do you do account-based marketing?

Yes. For B2B, we run account-based campaigns aimed at named accounts, such as direct mail followed up by your sales team.

How soon will we see leads?

Campaigns usually start generating responses once they go live, while nurturing builds results over time. We report from day one.

How do you report on results?

We report on responses, leads, conversions, sales and cost per result across every channel, and recommend changes as the campaign runs.

What does lead generation cost?

It depends on the channels, production and media involved. A direct mail campaign costs differently from an always-on digital program. You get a fixed proposal before any work starts, and reporting against cost per lead once it runs.

Do you run consumer competitions and promotions?

Yes. We plan and run competitions, promotions and in-store activations for consumer brands, with the landing pages and data capture built in. LG’s WashTower survey competition at Westfield drew more than 22,000 responses.

Do you work with our sales team?

Yes. We agree lead definitions, scoring and follow-up timing with your sales team, and route leads into your CRM so warm leads are acted on quickly. Regular reporting shows which campaigns produce leads that sales actually converts.

Tell us about your growth goals

Tell us who you’re trying to reach, what a good result looks like and where things stall today.