Revitalising a skincare brand, finding the mix between beauty and science.
At a glance
Tonic redesigned the Skin Doctors website and moved it to Adobe Commerce, as part of Pharmacare’s move alongside BioMedica and Nature’s Way. Shoppers can now find products by skin need, such as dry skin or eye wrinkles, with articles that explain the science behind each product.
- Client:
- Skin Doctors (Pharmacare)
- Project:
- Website redesign
- Industry:
- Healthcare
UI & UX Design, Art Direction & Design, Copywriting, Website Development, Adobe Commerce (Magento) Development, Content Management Systems, Front-end Development, API Integrations
The brief
Skin Doctors needed a website that made a science-led skincare range easy to understand and easy to buy.
The challenge: a dated site for a premium brand
The old Skin Doctors website didn’t match the brand’s packaging or the premium experience customers had in-store. It also needed a complete restructure to showcase the full range and answer customers’ questions about skin care and the ingredients in each product.
The strategy: search by skin need, not by shelf
We mapped every product and category, and found customers prefer to search by a particular need, such as dry skin or eye wrinkles, rather than browse by product type. That shaped a new navigation and homepage modules that take shoppers straight to the right products, plus articles and content that position Skin Doctors as a trusted skincare leader.
The solution: a premium skincare store on Adobe Commerce
Tonic designed a fresh, modern store that blends beauty and minimalist design with the science behind the products, with modules and tools that make it easier to find and learn about each product. Behind the scenes, the site moved to Adobe Commerce, making it easier for internal teams to manage and giving more room to grow the range.
Projects you may like.
Have a specific project or opportunity you would like to discuss?
Contact us