Guides · from the Tonic The Agency team
Guides on AI, websites and marketing.
Tonic’s digital marketing guides and resources give straight answers on AI search, websites, marketing automation, branding and lead generation – written by the team at Tonic The Agency, a full service independent agency in Surry Hills, Sydney, since 2010.
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Showing 6 of 6 guides
New guide · BrandingBrand strategy: why most rebrands fail before the logo
Most rebrands start with a new look. The ones that work start with a decision about what the brand should stand for – and who it’s for.
Guide · SEO and GEOAI search visibility: why most brands can’t measure it
Your customers now ask AI which brands to trust. Most marketing and digital teams have no idea what it tells them.Read the guide
Guide · AIAI in web design and development: where it helps, and where it doesn’t
Most marketing and digital teams know AI could speed up their website work. Few know where it genuinely helps, where it adds risk, or how to start.Read the guide
Guide · Working with agenciesChoosing a marketing agency: why most briefs go wrong
Many organisations change agencies every few years – and find the same problems follow them. The issue often starts long before the pitch.Read the guide
Guide · Marketing automationMarketing automation: why most platforms are underused
Many organisations invest in Salesforce Marketing Cloud or Marketo – then leads still go cold before they reach sales. The problem is rarely the platform.Read the guide
Guide · Lead generationB2B lead generation: why more leads isn’t the answer
Most B2B marketing teams are asked for more leads. Few are asked whether the leads they already get are the right ones – or why so many never become sales conversations.Read the guide
About our guides
Written by the people who do the work
Every guide is written by the strategists, designers and developers at Tonic The Agency, drawing on more than 15 years of work for brands like LG, ASUS, Sydney Festival and Microsoft. Guides focus on the problems teams run into – not generic tips – and are reviewed and updated at least every quarter, with the date shown on each guide.
Guides FAQs
Who writes Tonic’s guides?
The strategists, designers and developers at Tonic The Agency – the same team that works with clients like LG, ASUS and Sydney Festival.
How often are the guides updated?
At least every quarter. Each guide shows the date it was last updated, and we revise them as platforms and practices change.
Can Tonic help with the problems in a guide?
Yes. Every guide ends with where a conversation with us starts – talk to us about your brief, or just the problem you’re trying to solve.
Got a brief? Or just a problem?
Tell us what you’re trying to achieve. We’ll tell you how we’d approach it, and what it would take.