A playful watch-and-reward experience for LG StanbyME 2 Max.
At a glance
Tonic created a watch-and-reward promotion for LG StanbyME 2 Max, built around LG’s Max character. Viewers who watched the product video in full unlocked a unique 10% discount, and the promotion issued 157 coupons.
- Client:
- LG
- Project:
- Max in Action
- Industry:
- Consumer electronics and appliances
Concept & Campaign Development, Art Direction & Design, Copywriting, UI & UX Design, Front-end Development, Social Media & Content Creation
The brief
Create a digital promotion that encouraged customers to discover LG StanbyME 2 Max in action. Built around LG’s playful Max character, the experience would reward viewers with an exclusive 10% discount after watching a product video in full.
The challenge: showing the product in everyday life
StanbyME 2 Max offered plenty of possibilities, but customers needed to see how it could fit into their everyday lives. The task was to turn product features into relatable reasons to consider purchasing, using the campaign’s personality to encourage exploration.
The experience also needed a clear reward mechanic: keep viewers engaged through the full video, then reveal a unique coupon without requiring personal information or a lengthy registration process.
The strategy: Max as the guide to the product
We developed a character-led creative direction that made Max the guide to discovering the product. Playful poses, warm lifestyle imagery and conversational copy gave the landing page a sense of personality, with Max appearing throughout to introduce features and encourage viewers to keep exploring.
Tonic then designed and built the responsive landing page, all around the video experience that unlocked a unique 10% coupon once viewing was complete. The creative extended across digital banners, social, and performance advertising, creating a consistent invitation to watch and discover.
The solution: 157 coupons from a watch-and-reward video
The promotion issued 157 discount coupons, rewarding customers who completed the video experience with an incentive towards purchase.
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