Bringing the dangers of deepfake scams to life for ASIC through video editing.
At a glance
Tonic edited a social video for ASIC’s Scams Awareness Week, applying a deepfake effect to show how convincing AI-manipulated content can be. The video encourages Australians to question investment advice online, even when it seems to come from a trusted figure.
The brief
Support ASIC’s Scams Awareness Week campaign by editing a social video featuring a deepfake effect to demonstrate how convincing AI-manipulated content can appear. The video aimed to encourage Australians to question investment advice and information they encounter online, particularly when it appears to come from a familiar or trusted figure.
The challenge: a convincing but safe deepfake
Deepfake technology is becoming increasingly sophisticated, making it harder for consumers to distinguish genuine content from manipulated footage.
The challenge was to create a convincing deepfake effect that demonstrated this risk, while ensuring the final video remained suitable for public education and social media distribution.
The edit also needed to accommodate on-screen messaging, subtitles and different placement requirements, with final refinements required close to the campaign launch.
The strategy: refining the effect in post
We supported the campaign through video post-production, applying and refining the deepfake effect to the supplied footage.
Our editing work helped demonstrate how easily a familiar face could be manipulated to deliver misleading investment information, reinforcing the campaign’s message about questioning what you see online.
We also refined the video’s on-screen elements, subtitle placement and safe zones to ensure the final execution was clear and ready for social distribution.
The solution: a social-ready scams awareness video
The final video was delivered ready for social, with subtitles, on-screen messaging and safe zones refined for each placement. It gives Australians a clear, memorable example of how convincing a deepfake can be, and a simple reason to question investment advice online, even when it comes from a familiar face.
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