Getting to know LG’s kitchen range, one video at a time.

These training videos needed to help LG staff and retail teams get to know a new range of ovens, cooktops and rangehoods. There was plenty to cover, so we needed to make the information clear and practical without overwhelming viewers.

The shoot needed careful coordination, bringing together the crew, appliances, food styling and cooking schedules to make sure every demonstration was ready when the cameras rolled.

We wrote a series of straightforward, conversational scripts, with LG’s own product expert guiding viewers through the range. Each video focused on a particular topic, from steam cooking and air frying to controls, cleaning and the connected kitchen.

Practical demonstrations helped turn the explanations into something viewers could see and follow. Close-ups of the controls and appliances sat alongside food preparation and finished dishes, showing what the features could do in a working kitchen.

Tonic coordinated the production, working through the shot requirements, props and food preparation with the team. A detailed cooking and styling plan helped organise the two-day shoot, including when ingredients needed to appear raw, cooking or ready to serve.

The finished videos were distributed across LG’s retail partners, giving teams a shared resource for learning about the range and explaining it to customers.

LG continues to use the series in its wider content and AI search activity, extending its value beyond the original training brief. What began as a way to introduce a new category became a reusable library of practical product information.