Telling the stories behind every Fujifilm camera.
At a glance
Tonic created a digital and social campaign for Fujifilm’s X Series and GFX cameras, built around storytelling themes such as adventure, memorable and unexpected stories, across social posts, display banners and video.
- Client:
- Fujifilm
- Project:
- Digital and social campaign
- Industry:
- Consumer electronics and appliances
Campaign Development, Art Direction, Design, Digital Marketing, Social Media, Copywriting
The brief
Fujifilm wanted to show photographers what its X Series and GFX cameras could help them create.
The challenge: stories, not specs
Camera advertising often leads with specifications. Fujifilm needed a campaign that showed the stories each camera makes possible.
The strategy: a story for every camera
We matched each camera to a kind of story, from adventure and landscapes to weddings and travel, and let the photography lead.
The solution: social and digital that tells the story
Tonic delivered a series of social posts, display banners and short videos for cameras including the X-S20, X100V, X-H2, X-T5 and GFX 50S II.
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