Bringing colour to laundry day with LG WashTower^™

In a busy shopping centre, the messaging needed to work at a glance. Alongside showcasing the WashTower^™ range, we needed to communicate the competition clearly and give shoppers a straightforward way to enter.

The experience also needed to accommodate different levels of interest, from people stopping for a quick look to those comparing models for their next laundry upgrade.

We developed a suite of installation graphics, take-home collateral and survey page designs, connecting the physical display with the online competition.

Banners led with a bold “WIN” message, supported by simple entry instructions and prominent QR codes. The colours complemented the installation, while LG’s “Life’s Good” branding tied the promotional messaging back to the brand.

A double-sided tear-off pad gave shoppers something to take away. One side featured the competition invitation; the other presented a comparison of WashTower^™ models, bringing capacities, colours, dimensions and key features into a single reference.

The survey page was designed with mobile users in mind, supporting the journey from scanning the installation’s QR code to completing an entry.

The campaign survey captured thousands of responses, giving LG insights into laundry habits, product preferences and purchase consideration.

The favourite-colour question received more than 22,000 responses, with Black Steel leading at 36%, followed by Forest Green at 28%. Among those answering the purchase consideration question, 53% said they would strongly or might consider WashTower^™ for their home.

Together, the activation creative and survey experience connected product discovery with participation, supporting the competition while gathering consumer insights to inform future marketing.