Turning a discount into a reason to join MyLG.
At a glance
Tonic created Spin & Win for LG, a consumer promotion where shoppers registered to spin a virtual wheel and win a discount to use on LG’s online store, with savings of up to 50% for MyLG members.
- Client:
- LG
- Project:
- Spin & Win consumer promotion
- Industry:
- Consumer electronics and appliances
Concept Development, Art Direction & Design, UX/UI, Web Design & Development, Digital Marketing
The brief
LG wanted more shoppers to register as MyLG members and buy direct from its online store.
The challenge: a reason to register
A discount on its own rarely gets people to hand over their details. The promotion needed a reason to register, a moment of fun and a reward shoppers would actually use on LG’s online store.
The strategy: make the reward a game
Instead of a code buried in an email, shoppers register and spin a wheel to reveal their discount. Every registration feels like a win, and every win leads straight to the store.
The solution: a promotion built for mobile
Tonic designed and built Spin & Win: a mobile-first promotion where shoppers register, spin a virtual wheel and reveal their discount, redeemed on LG’s online store and promoted across LG’s website and social channels.
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