A fresh perspective on the way you do business, delivered by drone, for Oracle NetSuite.

Decision-makers get a lot of mail and even more software pitches. Most don’t feel the cost of disconnected systems until growth stalls, and a unified cloud platform is hard to explain in a flyer. The campaign had to get opened, make the benefit easy to grasp, and give NetSuite’s account executives a reason to call.

We built the idea around flight: when every part of a business talks to the others, it can take off. Rather than tell people about a better view of their business, we sent them one. A working drone made the idea tangible, gave the pack a reason to stay on the desk, and set up a personal follow-up from a NetSuite account executive.

A pull-up gift box, "Get a fresh perspective on the way you do business", opened onto a city skyline and the line "Propel your business to greater heights with NetSuite’s unified cloud business platform". Inside sat a NetSuite-branded drone and remote with an illustrated "Introducing the remote control" guide, a brochure, "How to get a better way of doing business off the ground", and a personalised letter from an account executive promising a call within a few days. Clouds, skylines and dashed flight paths carried the story across every piece.