Branding agency · Surry Hills, Sydney
A branding agency building identities for every touchpoint, not just the first presentation
Tonic is a full service independent branding agency in Sydney offering brand strategy and design, including a new identity for YIELD Commercial. Research, data and behavioural science shape a position that speaks to your audience, then we design the identity, voice and guidelines that carry it everywhere your brand lives, from the website and packaging to out-of-home and experiential.
- Research and positioning grounded in data and behavioural science
- Visual identity designed to work from out-of-home to immersive experiential
- Brand architecture, voice, tone and guidelines that keep the brand consistent for years
Prefer to talk? Call 1300 974 864
Brands built to be used
CanToo
Rebrand and website development for a charity that raises awareness and funds for cancer research and community health. A clearer position, and an identity the team can apply consistently.
Read the case study: CanToo →Cubed
Branding, tone of voice and campaign development. An identity and a way of speaking, carried into campaign work rather than left in a guidelines file.
Read the case study: Cubed →28Watt
Rebrand and product design. A new identity applied to the product itself, which is a harder test than a homepage mock-up.
Read the case study: 28Watt →Baracuda: rebrand and campaign
‘For Everyday Aussie Pools’, an integrated rebrand, campaign and website for Bunnings shoppers.
Read the case study: Baracuda: rebrand and campaign →VanEck
Brand expression for an ETF range: a visual metaphor for every fund, breaking the mould of investment marketing.
Read the case study: VanEck →
Tonic The Agency has been instrumental in helping us shape how ASUS shows up in the Australian market.
ASUS appointed Tonic The Agency its Australian creative partner of record in 2025.
Brand strategy and brand design services
Research and positioning
Customer research, data and behavioural science turned into a brand position that speaks to your audience, lines up with your goals and gives you something to measure.
Naming
Company, product and range names, with trademark screening support.
Visual identity design
Mark, type, colour and layout that work from out-of-home to immersive experiential, including the awkward cases: small sizes, partner logos and pages that are mostly text.
Brand architecture
How your brands, sub-brands and products fit together, with voice, tone and visual guidelines sized to your team, so the identity stays consistent and lasts.
Brand rollout
The website, packaging, signage and launch campaign, so the identity is proven in use.
Brand refresh
Evolve an existing brand without throwing away the recognition you’ve already paid for.
Industries we do this for:Technology →Consumer electronics →
Related services:Creative agency →UI and UX design →Web development →
Research
What the research says about strong brands
72%
of people trust brands in general, up from 53% in 2022.
Source: Edelman Trust Barometer Special Report, Brand Trust, 202522%
growth in a year in the value of the world’s 100 most valuable brands, to US$13.1 trillion.
Source: Kantar BrandZ Most Valuable Global Brands, 202620 yrs
of the world’s most valuable brands outperforming the S&P 500 and MSCI World Index.
Source: Kantar BrandZ, 2025
Trusted, distinctive brands are worth more and grow faster. A clear, consistent brand across every touchpoint is how you build one.
A rebranding agency that builds what it designs
Strategy and execution together
The team that defines the brand also builds the website and the campaign. Nothing gets lost in the handover, because there isn’t one.
Tested in use
We mock up the identity on real touchpoints before you sign off, not only on a board.
Brands that become platforms
For YIELD Commercial, the new identity carried straight into a website with AI-assisted property search.
Built to last past year one
Rules for how a campaign can flex the system without replacing it.
How a branding project runs
Discovery
Find out what’s actually unclear, through stakeholder interviews and an audience and competitor review.
Strategy
Position before pictures. Positioning, personality and a messaging framework.
Identity
Design routes, refined into one system.
Guidelines
Rules written as examples, with templates and an asset library.
Rollout
Website, packaging, campaign and launch support.
Not sure if you need a refresh or a rebrand? Book a free brand review. Sometimes the answer is neither.
Book a brand reviewBranding agency FAQs
How long does a rebrand take?
It depends on how much research is involved and how far the rollout goes, and a refresh is quicker than a full rebrand. We’ll set a timeline after the briefing.
What’s the difference between a refresh and a rebrand?
A refresh updates how your brand looks and sounds while keeping it recognisable. A rebrand revisits the positioning itself and can include a new name, identity and voice.
Do you only work on rebrands?
No. We also create brands for new businesses and products, and develop naming, brand architecture and guidelines for existing brands.
Do you also build the website?
Yes. Our in-house designers and developers build the website and digital touchpoints, so the brand carries through without a handover to another agency.
What does branding cost?
Cost depends on how much research is involved, whether you need naming and strategy as well as identity, the number of touchpoints to design and how far the rollout goes, from website to packaging and signage. A refresh costs less than a full rebrand. You get a fixed scope after the briefing.
Can you work with our internal team?
Yes. We work with internal marketing and design teams, and provide guidelines and templates so they can use the brand confidently.
Guides. Further reading
Thinking it through? Start here.
Guide · BrandingBrand strategy: why most rebrands fail before the logo
Why most rebrands fail before anyone designs a logo.Read the guide
Guide · Working with agenciesChoosing a marketing agency: why most briefs go wrong
The problems that follow teams from agency to agency.Read the guide
Guide · AIAI in web design and development: where it helps, and where it doesn’t
Where AI genuinely helps in website projects – and where people still decide.Read the guide
Tell us about your brand
Where it is now, where it needs to get to, and when.