Demonstrating how ASUS OLED can unleash the creator within everyone.
At a glance
Tonic created the launch campaign for ASUS’s OLED laptop range, built around three creative personas, the Dreamer, the Visionary and the Disruptor, each matched to a laptop: Vivobook, ProArt Studiobook and Zenbook. It ran across out-of-home, in-store displays and social.
- Client:
- ASUS
- Project:
- OLED laptop campaign launch
- Industry:
- Technology
Concept Development, Campaign Strategy, Creative Direction, Art Direction, Copywriting, Design, Digital Marketing, Social Media
The brief
A campaign to show customers the benefits of ASUS’s new range of OLED-powered laptops.
The challenge: making OLED personal
OLED is easy to describe and hard to feel. The campaign needed to show why the screens matter to the people who create on them.
The strategy: a laptop for every kind of creator
We built the campaign around three personas, the Dreamer, the Visionary and the Disruptor, and matched each to the ASUS laptop that suits how they create.
The solution: out-of-home, in-store and social
Tonic delivered the campaign across out-of-home posters, in-store displays and point of sale, and social content, featuring Windows 11.
Tonic The Agency has been instrumental in helping us shape how ASUS shows up in the Australian market.
ASUS appointed Tonic The Agency its Australian creative partner of record in 2025.
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