Bringing LG’s My Reno Rules partnership to life, from renovation reveals to everyday living.

The partnership spanned multiple product categories, rooms and audience touchpoints. Our task was to connect these elements through a consistent creative approach, showing how LG technology contributed to the homes taking shape on screen.

With room reveals unfolding throughout the series, delivery also needed careful coordination. Supplied imagery, product assets and approvals from LG and Seven had to come together around broadcast timings, keeping each execution relevant to the latest episode.

We developed a campaign key visual that paired the excitement of the renovations with LG’s promise of better everyday living. This established a consistent direction for homepage banners, social content, email communications and supporting broadcast assets.

A dedicated LG.com landing page brought the partnership together, introducing the contestants, showcasing room reveals and connecting featured products with a shoppable “Buy the Look” experience. As the series progressed, the page provided a place to explore the technology behind the transformations.

Alongside the creative, Tonic coordinated asset supply, approvals and delivery across stakeholders, helping LG maintain a cohesive presence from launch through to the final reveals.

The series reported a reach of 4.9 million people across Seven and 7plus, including 3.9 million through broadcast.

Tonic’s work extended LG’s partnership beyond the programme, creating connected opportunities for audiences to explore the featured rooms and products. The coordinated rollout supported a consistent LG presence throughout the series, linking renovation inspiration with product discovery.