Who this is for

You need to take control of your content

Your team relies on developers or agencies for simple updates and changes.

You’re replacing or upgrading a CMS

Moving away from a legacy platform or an underperforming implementation.

You need the right platform for your organisation

Balancing usability, governance, integrations and long-term scalability.

What we help solve

Practical problems we see on CMS programmes-and how we address them.

  • Content updates are slow and dependent on developers

    Simple changes require technical support. We implement intuitive CMS interfaces tailored to your team-faster publishing and reduced reliance on developers.

  • Poor editorial experience and inconsistent content

    Teams struggle with usability or governance. We design structured content models and workflows-consistent, scalable content across the organisation.

  • The wrong CMS for your needs

    Platforms are often chosen for convenience rather than fit. We recommend and implement fit-for-purpose CMS platforms-better alignment between business needs and technology.

  • Disconnected systems and manual workarounds

    Content doesn’t integrate with marketing, CRM or internal systems. We connect CMS platforms to your broader stack-streamlined operations and better data flow.

  • Limited scalability and flexibility

    Your CMS can’t support growth, complexity or new features. We build scalable, extensible CMS architectures-a platform that supports long-term evolution.

Why Tonic / why this approach

  • Platform-agnostic recommendationsWe focus on the right fit, not a preferred tool.
  • Built around real editorial workflowsWe design CMS implementations around how teams actually work.
  • Balance between flexibility and governanceFrom simple publishing to complex multi-role environments.
  • Integration-first thinkingCMS platforms are part of a broader ecosystem-not standalone tools.
  • Long-term maintainabilityClean builds, scalable architecture and clear ownership models. This reflects the service-page approach of focusing on outcomes, delivery methodology and real-world use rather than feature lists.

Core capabilities

  • CMS selection and architecture

    Choosing and designing the right platform for your requirements.

  • Implementation and customisation

    Tailored builds aligned to your workflows, content and integrations.

  • Content modelling and structure

    Designing scalable, reusable content systems.

  • UX/UI for editors and users

    Balancing editorial usability with front-end experience.

  • Integrations and APIs

    Connecting CRM, marketing, ecommerce and internal systems.

  • Migration and replatforming

    Structured migration from legacy CMS platforms.

  • QA and performance optimisation

    Ensuring reliability, speed and usability.

  • Ongoing support and optimisation

    Continuous improvements as your needs evolve.

Platforms we work with

We implement and support a range of CMS platforms depending on your requirements, team structure and long-term goals.

  • WordPress

    Flexible, widely adopted and well suited to content-driven and SEO-focused websites. With the right implementation, it offers strong performance, extensibility and editorial control.

  • Drupal

    Best suited to complex, high-governance environments such as government and enterprise, with strong security and structured content capabilities.

  • Adobe Experience Manager (AEM)

    Enterprise-grade CMS within the Adobe ecosystem, designed for large-scale, multi-channel digital experience delivery.

  • Optimizely CMS

    A DXP-focused platform combining content management with experimentation and personalisation, suited to optimisation-driven teams.

  • HubSpot CMS

    An all-in-one CMS aligned with CRM and marketing automation, ideal for teams prioritising speed and integration over deep customisation.

The right choice depends on your complexity, team capability and integration requirements. Each platform serves a distinct use case-from WordPress for flexibility to Drupal for governance-heavy builds and HubSpot for CRM-led marketing environments.

Selected work

Representative outcomes from CMS engagements-explore more in our work.

CMS-driven website rebuild

Growth-focused organisation-strategy, UX, CMS implementation. Difficult content management and slow updates replaced with faster publishing workflows and improved team autonomy.

View project

Enterprise CMS implementation

Large organisation-architecture, development, integrations. Complex content and governance requirements met with a scalable platform supporting multiple teams and workflows.

View project

Built for real-world delivery

Integrations and APIs

Seamless connection with CRM, marketing and internal systems.

Data migration

Secure migration of structured and unstructured content.

QA and acceptance testing

Reliable delivery across devices and environments.

Privacy and compliance-aware delivery

Aligned to governance and regulatory requirements.

Performance and maintainability

Fast, scalable CMS implementations.

Support and continuity

Ongoing optimisation and technical support.

How we deliver

  1. Discovery and business alignment

    Define goals, content needs and platform requirements.

    Clear CMS strategy; wrong platform choice reduced.

  2. Platform selection and architecture

    Recommend and design the right solution.

    Fit-for-purpose CMS architecture; future limitations reduced.

  3. UX/UI and content modelling

    Design editorial experience and content structure.

    Usable, scalable CMS; poor adoption reduced.

  4. Build, QA and integration

    Implement, test and connect systems.

    Fully functional platform; technical issues reduced.

  5. Launch and handover

    Deploy and train teams.

    Confident internal ownership; post-launch friction reduced.

  6. Support, optimisation and roadmap

    Ongoing improvements and feature development.

    Continuous platform evolution; stagnation reduced.

Get started

Need a CMS that actually works for your team?

Talk to Tonic about your content platform-we’ll help you stress-test scope, architecture and delivery options.

Talk to the teamView our work

FAQs

How do we choose the right CMS?

Shortlist against content complexity, editorial roles, integrations, compliance and roadmap—we facilitate that in discovery with a scored fit matrix, not a single-vendor demo.

Is WordPress always the best option?

No: WordPress is strong for flexible marketing sites, but governance-heavy, enterprise or deeply integrated stacks may suit Drupal, AEM, Optimizely, HubSpot or headless architectures better.

Can you migrate from our existing CMS?

Yes—we run structured content, media and metadata migrations between platforms with validation, redirects and editor handover.

Do you provide training for our team?

Yes—we train editors and admins on workflows, previews and guardrails so your team owns day-to-day publishing after launch.

Can you integrate with our existing systems?

Yes—CRM, MAP, analytics, commerce and internal APIs are standard scope for the CMS implementations we deliver.

What happens after launch?

We offer ongoing support, performance tuning, roadmap development and optimisation so the platform keeps pace with your organisation.