Technology
Adobe Experience Manager (AEM) development for enterprise digital experience platforms
We design, build and support AEM solutions for organisations who need scalable, personalised and multi-channel digital experiences, without sacrificing governance, performance or integration depth.
Who this is for
Enterprise organisations managing complex ecosystems
Global businesses operating across multiple brands, regions and digital channels.
Teams investing in personalisation and optimisation
Organisations using data, segmentation and experimentation to improve customer experience.
Businesses aligned to the Adobe ecosystem
Teams leveraging Adobe Analytics, Target, Campaign or broader Experience Cloud capabilities.
What we help solve
Practical problems we see on AEM builds-and how we address them.
Fragmented digital experience across channels
Content and experiences are often inconsistent across web, mobile and other platforms. We implement AEM as a centralised content and experience platform-consistent, scalable multi-channel delivery.
Disconnected marketing and data systems
Data, content and campaigns often operate in silos. We integrate AEM with Adobe and enterprise systems-a unified marketing and content ecosystem.
Difficulty managing large content estates
Global organisations struggle with scale and governance. We design structured content models, workflows and multi-site architecture-scalable, manageable content operations.
Limited personalisation at scale
Generic experiences reduce engagement and conversion. We implement segmentation, targeting and personalised content delivery-more relevant user experiences and improved performance.
Complex governance and compliance requirements
Enterprise environments require strict control over workflows and permissions. We configure governance frameworks aligned to organisational needs-reduced risk and improved compliance.
Why Adobe Experience Manager
- Part of a broader digital experience ecosystemAEM integrates deeply with Adobe Experience Cloud, connecting content, data and marketing tools.
- Enterprise-grade personalisationSupports real-time personalisation, segmentation and experience targeting at scale.
- Scalable multi-site and multi-channel deliveryDesigned for global content distribution across web, mobile and other digital platforms.
- Flexible architectureSupports traditional, headless and hybrid delivery models depending on requirements.
- Strong governance and workflowsAdvanced permissions, approval processes and audit capabilities.
- Where it fits bestLarge organisations with complex digital ecosystems, multiple brands or regions, and advanced personalisation needs.
- Where to be cautiousHigh cost, long implementation timelines and significant technical complexity.
- How Tonic approaches AEM differentlyWe focus on reducing complexity-aligning architecture, UX and content strategy so AEM delivers measurable outcomes rather than becoming an over-engineered system.
What we do with AEM
Solution architecture
Enterprise architecture aligned to multi-site, multi-channel and integration requirements.
Migrations and rebuilds
Transition from legacy CMS or replatforming into AEM.
Custom feature development
Tailored functionality for workflows, personalisation and integrations.
Integrations and APIs
Adobe Experience Cloud, CRM, analytics and enterprise system integration.
Content modelling and CMS setup
Structured content systems supporting reuse and scalability.
UX/UI and front-end implementation
Design aligned to personalisation, accessibility and performance.
Testing and QA
Validation across workflows, integrations and high-traffic scenarios.
Support and optimisation
Ongoing optimisation, personalisation and platform evolution.
Selected work
Representative outcomes from AEM engagements-explore more in our work.
Global digital platform transformation
Enterprise organisation-strategy, UX, AEM development. Fragmented multi-region digital presence replaced with a unified platform and scalable content delivery.
Omnichannel experience platform
International brand-architecture, development, integrations. Disconnected content and marketing systems brought into an integrated ecosystem with improved personalisation.
Built for real-world delivery
Integrations and APIs
Deep integration with Adobe tools and enterprise systems.
Data migration
Structured migration of large-scale content and assets.
QA and acceptance testing
Testing across workflows, personalisation and performance.
Privacy and compliance-aware delivery
Aligned to enterprise governance and regulatory requirements.
Performance and maintainability
Optimised architecture for high-traffic, global platforms.
Support and continuity
Ongoing support, optimisation and roadmap planning.
How we deliver
Discovery and business alignment
We define business goals, ecosystem and platform strategy.
Clear enterprise roadmap; misaligned investment reduced.
Scope, architecture and validation
We design and validate AEM architecture.
Defined platform blueprint; complexity and integration risk reduced.
UX/UI and technical design
We design scalable, user-focused experiences.
Validated designs and components; poor adoption risk reduced.
Build, QA and integration
We develop and test iteratively.
Fully integrated, tested platform; performance and workflow risk reduced.
Launch and handover
We deploy and support rollout.
Stable launch and internal enablement; operational disruption reduced.
Support, optimisation and roadmap
We continuously improve and evolve.
Long-term platform value; underutilisation of investment reduced.
FAQs
What is Adobe Experience Manager?
AEM is a digital experience platform combining CMS, personalisation and content delivery capabilities.
Is AEM a CMS or a DXP?
It functions as both-a CMS within a broader digital experience platform.
Is AEM good for SEO?
Yes-it supports structured content and advanced optimisation, but results depend on implementation quality.
How much does AEM cost?
Typically includes high enterprise licensing and implementation costs, often exceeding $100k+.
How long does it take to implement AEM?
Implementation timelines are typically longer due to complexity and integration requirements.
Who should use AEM?
Large organisations managing complex digital ecosystems and requiring advanced personalisation.
Can you work with our in-house team?
Yes-we regularly collaborate with enterprise teams.
Can you support an existing AEM platform?
Yes-we provide optimisation, support and ongoing development.
Do you handle integrations and migrations?
Yes-these are core parts of most AEM projects.
Next steps
Let’s work out the right approach
We’ll help you determine whether AEM is the right fit and define a practical implementation strategy.
What to expect: clear recommendations; transparent scope and trade-offs; alignment between business, technology and experience.