Technology
Optimizely CMS development for data-driven digital experiences
We design, build and support Optimizely CMS solutions for organisations who need personalisation, experimentation and scalable content delivery, without sacrificing performance, governance or usability.
Who this is for
Organisations focused on optimisation and performance
Teams investing in experimentation, personalisation and continuous improvement of digital experiences.
Enterprises in structured environments
Governance, compliance and scalable content systems within a controlled ecosystem.
Teams aligned to Microsoft / .NET environments
A CMS that integrates cleanly into existing .NET-based infrastructure.
What we help solve
Optimisation and DXP delivery-where experimentation meets editorial reality.
Low conversion despite strong traffic
Experimentation frameworks and personalisation strategies-measurable improvements in conversion and engagement.
Disconnected content and optimisation workflows
CMS, experimentation and analytics in one operating rhythm-faster iteration and data-led decisions.
Complex enterprise environments slowing delivery
Architectures aligned to enterprise systems and compliance-scalable platforms with less friction.
Limited ability to personalise experiences
Audience segmentation and personalised delivery-more relevant journeys and engagement.
Performance at scale
DXP capabilities with performance-focused implementation-reliable under load.
Why Optimizely CMS
- Experimentation and personalisationContent management with testing and optimisation tools.
- Enterprise capabilityScalability, governance and structured delivery.
- Integrated DXPContent, experimentation and analytics together.
- Compliance and security readinessEnterprise-grade requirements.
- Where it fits bestOrganisations prioritising optimisation, personalisation and data-driven growth.
- Where to be cautiousEnterprise investment and a defined platform strategy are usually required.
- How Tonic approaches Optimizely differentlyWe make optimisation practical-strategy, UX and engineering connected so testing is part of day-to-day operations.
What we do with Optimizely CMS
Solution architecture
DXP aligned to content, experimentation and integrations.
Migrations and rebuilds
From legacy CMS or fragmented platforms.
Custom feature development
Personalisation, workflows and integrations.
Integrations and APIs
CRM, analytics, marketing and enterprise systems.
Content modelling and CMS setup
Flexible delivery and experimentation.
UX/UI and front-end implementation
Conversion-focused, test-ready components.
Testing and QA
Content, experiments and performance.
Support and optimisation
Roadmap, iteration and experimentation cadence.
Selected work
Representative DXP and optimisation programmes-explore more in our work.
Digital experience platform transformation
Enterprise - strategy, UX, Optimizely CMS. Unified platform with stronger experimentation and engagement.
Personalisation-led platform build
Financial services - architecture, development, integrations. Personalised delivery and improved conversion.
Built for real-world delivery
Integrations and APIs
CRM, analytics and enterprise systems.
Data migration
Content and historical data with structure.
QA and acceptance testing
Experiments, personalisation and journeys.
Privacy and compliance-aware delivery
Enterprise governance.
Performance and maintainability
High-traffic architectures.
Support and continuity
Optimisation and experimentation ongoing.
How we deliver
Discovery and business alignment
Objectives, audiences and optimisation strategy.
Clear direction.
Scope, architecture and validation
DXP architecture and feasibility.
Defined blueprint.
UX/UI and technical design
Test-ready components and experiences.
Engagement risk reduced.
Build, QA and integration
Continuous testing through delivery.
Stable platform.
Launch and handover
Rollout and enablement.
Operational confidence.
Support, optimisation and roadmap
Ongoing experimentation.
Continuous improvement.
FAQs
Is Optimizely right for us?
Strong fit when experimentation, personalisation and data-led optimisation are priorities.
What is Optimizely CMS?
A DXP combining content management with experimentation and optimisation tools.
Is Optimizely worth the investment?
For optimisation-focused organisations, returns can be significant-scoped against programme goals.
How does it improve conversion rates?
Through testing, personalisation and analytics-informed iteration.
Can you work with our in-house team?
Yes-regular collaboration.
Can you support an existing Optimizely implementation?
Yes-optimisation, support and development.
Do you handle integrations and migrations?
Core to most engagements.
Do you provide strategy and UX too?
Delivered together with engineering.
What happens after launch?
Ongoing optimisation and experimentation support.
Next steps
Let’s work out the right approach
We’ll help you define whether Optimizely CMS is the right fit and how to implement it effectively.
What to expect: clear recommendations; transparent scope and trade-offs; alignment between content, optimisation and technology.