Who this is for

B2B teams with complex buying cycles

Longer sales cycles that need scoring, multi-step nurturing and clear handoff to sales.

Organisations already on Adobe or Salesforce CRM

Marketo sits naturally alongside Salesforce CRM and the wider Adobe Experience Cloud.

Teams outgrowing basic email tools

You need programmes, revenue cycle models and governance-not another newsletter blast.

What we help solve

Practical problems we see on Marketo programmes-and how we address them.

  • Lead scoring that sales does not trust

    Scores exist but do not match how deals actually progress. We rebuild scoring and revenue stages with sales-handoffs that marketing and CRM both recognise.

  • Programmes that are hard to maintain

    Nested smart campaigns and one-off emails become unmanageable. We design programme templates, naming and operational cadence so marketers can run Marketo without a developer for every send.

  • CRM sync errors and duplicate people

    Salesforce or Dynamics sync is noisy, delayed or duplicating records. We map fields, lifecycle statuses and sync rules so Marketo and CRM stay aligned.

  • Nurture that ignores behaviour

    Everyone gets the same drip. We build triggered journeys from engagement, content and buying-stage signals-more relevant progression from MQL to opportunity.

  • No clear view of what is working

    Reporting stops at opens. We instrument programme success, attribution and lifecycle reporting so you can see contribution to pipeline.

Why Marketo / why this approach

  • Built for serious B2B lifecycleRevenue cycle models, scoring and programme architecture are first-class-not bolted onto a simple email tool.
  • CRM-first integrationMarketo is strongest when Salesforce (or another CRM) is the system of record. We treat sync as core delivery, not an afterthought.
  • Governance over hero campaignsTemplates, folders, naming and access so the instance stays usable as the team grows.
  • Works alongside other platformsIf you also run HubSpot or Salesforce Marketing Cloud, we help you choose where Marketo should own the journey.
  • Continuous optimisationScoring, programmes and reporting are iterated against pipeline-not set and forgotten.

What we do with Marketo

  • Instance architecture and governance

    Workspaces, programmes, naming, roles and operational standards.

  • CRM integration

    Salesforce or Dynamics field mapping, lifecycle sync and lead routing.

  • Lead scoring and revenue stages

    Behavioural and demographic scoring aligned to how sales actually qualifies.

  • Nurture and programme design

    Engagement programmes, event follow-up and triggered campaigns.

  • Landing pages, forms and content

    Forms, LP templates and progressive profiling that feed clean data.

  • Data, lists and segmentation

    Smart lists, static lists and audience rules that stay maintainable.

  • Reporting and attribution

    Programme success, membership and contribution to pipeline.

  • Migration, cleanup and ongoing support

    From other tools into Marketo, plus optimisation after go-live.

Selected work

Representative Marketo outcomes-explore more in our work.

Built for real-world delivery

CRM and data integrity

Sync rules, duplicates and lifecycle fields treated as delivery, not ops debt.

Programme templates

Repeatable event, nurture and content programmes your team can clone.

QA and validation

Smart campaign logic, tokens and CRM write-backs tested before go-live.

Performance tracking

Membership, success and attribution you can defend in a sales meeting.

Enablement

Marketers can run the instance without a ticket for every email.

Support and continuity

Ongoing scoring, programme and reporting optimisation.

How we deliver

  1. Discovery and instance assessment

    We review licences, CRM, existing programmes and operational gaps.

    Clear picture of what to keep, rebuild or retire.

  2. Lifecycle and scoring design

    We define stages, scores and sales handoff with marketing and sales.

    A model both teams will actually use.

  3. Architecture and CRM setup

    We structure the instance and align sync, fields and routing.

    A governed environment connected to CRM.

  4. Programme implementation

    We build nurture, event and triggered programmes against the model.

    Operational journeys, not a pile of smart campaigns.

  5. Testing and enablement

    We validate logic, tokens, forms and reporting, then train the team.

    Reliable go-live and confident operators.

  6. Optimisation

    We refine scoring, content and reporting from live performance.

    Continuous improvement against pipeline.

Get started

Need Marketo to actually support the pipeline?

Talk to Tonic about Marketo architecture, scoring and journeys-we’ll help you stress-test the instance and the CRM connection.

Talk to the teamView our work

FAQs

Is Marketo still the right choice versus HubSpot?

Marketo suits complex B2B scoring, programmes and Salesforce-centric stacks. HubSpot often fits teams who want CRM and automation in one simpler platform. We help you choose rather than defaulting to either.

Do you work with Adobe Marketo Engage?

Yes-Marketo Engage is the current Adobe product. We implement and tidy both newer Engage setups and long-running classic instances.

Can you connect Marketo to Salesforce?

Yes-field mapping, campaign sync, lifecycle status and lead routing are a core part of most Marketo engagements.

Can you fix an existing Marketo instance?

Yes-we audit programmes, scoring, sync and naming, then rebuild what is blocking the team.

Do you build landing pages and forms in Marketo?

Yes-templates, forms and progressive profiling, and we can align them with your website CMS where that is a better home for content.

Do you provide ongoing support?

Yes-continuous optimisation is how Marketo stays useful after the first programmes launch. See our marketing automation approach.