Task How do you communicate the benefits of breathing equipment to help people sleep without, well, putting people to sleep. ResMed sales reps wanted to ensure their clinicians didn’t succumb to death by powerpoint, so they charged Tonic to come up with a fresh way of talking about their revolutionary Mirage FX face mask. Trouble was, some sales reps were great communicators who just needed slides to fire their patter, others needed a full singing and dancing presentation that did the selling for them. We had to please everyone. |
Strategy Based on a brilliant script by a complete genius, we developed a bespoke, flash-based presentation application that included:
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Result The application was so well received that it has been converted into French, German, Spanish versions and distributed throughout North America and Central Europe. We were also commissioned to develop an iPad application version. |
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ResMed sales application a global hit on laptops and ipads |
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Clean Playback Screen A bespoke playback interface with 3D renders allowed the presenter more control play, fast forward, rewind, and mute functions. |
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Subtitle & Voice Over Modes The application gave presenters the ability to toggle subtitles and turn voiceovers ‘on’ or ‘off’. |
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Summary Mode ‘Summary Mode’ highlighted the key points for a particular chapter, which the presenter could ‘activate’ or ‘deactivate’. |
Clicker & Keyboard Enabled Reps had the flexibility to choose the option that suited their presentation style best. |
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Multi-platforms The application worked on both Mac and Windows operating systems. |
iPad Application The response of the Flash based presentation application was so positive, we were commissioned to develop an iPad application that was loaded onto 200 iPads. |
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