Task Over the years Tonic has built strong performing websites for Mt Buller, bringing in new technology and features with the dexterity of an aerial ski champion. But for 2010 we were asked to knock the snow shoes off customers and prospects like never before. |
Strategy Making a drop dead gorgeous site that blitzed the competition was a given, but we wanted to be more than a pretty interface. We thought, who doesn’t want a live snowcam to check out the conditions on boring afternoons at work? Then we added an auto-refreshed weather report, whipped up a storm of interactive maps, created an easy online booking system and, bingo - maximum scores for interpretation, execution and skiing skills. Oh and last but not least, we create a mobile version of the site. Noice. |
Result Overwhelming. We created a snowstorm of positive feedback from skiers, snowboarders and the Mt Buller team. The only thing we couldn’t do was make it snow. |
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Last years Mt Buller's site was the Top 10 Hitwise Award winner for 2010, hope you enjoy the site, love to hear any feedback
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Weather Feed Weather Report feed direct from Bureau of Meteorology, plus accurate 5-day forecast with weather icons and descriptive weather conditions. |
Live Snow Cams Live cams fed to the Homepage with 6 snowcams accessible via an easy drop-down menu. |
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Easy access to accommodation packages Immediate access to book tickets online across Mountain ePass, Accommodation, day passes to help drive sales.
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Event Calendar An intuitive calendar module was added to promote events on the mountain during the snow season. Hovering over different days brought up great content generated by the Mt Buller team through the customised Content Management System. |
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Social Media We built the foundations of a growing social community, by integrating a feed direct from Mt Buller's Facebook page along with a Flickr account to collate the stunning visuals offered by the mountain in winter. |
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